13 of the Best Landing Page Examples to Learn From

If you wish to turbo-charge your digital enterprise outcomes, there’s no higher rocket gas than an efficient touchdown web page. These highly effective property are important for digital advertising methods, as they showcase your choices and persuade guests to make a purchase order—all in a single, easy-to-read web page.

You need to make touchdown pages as easy as potential for guests; that is loads simpler than it sounds. As a way to assist you to develop your individual, we’ve put collectively a listing of touchdown web page examples with notes on what makes every one so nice. Afterward within the article, we’ll additionally assessment some touchdown web page finest practices.

Use Wix’s touchdown web page builder to generate an efficient touchdown web page of your individual.

What’s a touchdown web page and the way does it work?

A touchdown web page is an internet web page that provides guests a standalone expertise that helps them accomplish a selected purpose with out a lot effort. Whether or not guests attain the touchdown web page via an commercial, a search outcomes web page or an e-mail, it ought to meet their expectations.

The singular focus of a touchdown web page is what units it aside from different webpages. A house web page, for instance, broadly communicates your model identification and enterprise proposition and it invitations additional exploration. Dwelling web page guests might need to discover a number of classes, view video content material or search for customer support contact data. In contrast, a touchdown web page usually focuses on a single call-to-action (CTA) that’s arduous to overlook. Each aspect of a touchdown web page works to assist guests full that single motion with out distraction or confusion.

What’s the objective of a touchdown web page?

From a enterprise perspective, a touchdown web page exists solely to drive conversion, whether or not within the type of promoting a product, capturing new subscribers or enrolling attendees for an occasion. The quantity of people that fill out a type or click on CTAs is often fairly excessive. Quicksprout estimates that it may be as a lot as twice as excessive because the conversion charge for generic web site content material. Unbounce discovered that touchdown web page conversion charges vary between 10% and 19%.

To verify guests transfer easily from seeking to doing, entrepreneurs usually create touchdown pages that associate with their advertising campaigns. This manner, guests usually tend to make the leap and convert. Retaining tabs on how every touchdown web page performs may give entrepreneurs a very good sense of how effectively the entire marketing campaign is working.

13 of the perfect touchdown web page examples of 2023

A profitable touchdown web page is a snap for guests to navigate—however creating it requires extra effort. The web page wants to speak credibility with out getting slowed down in particulars. The way you strike that stability will rely in your business, meant viewers and distinctive enterprise requirement.

To kickstart your inspiration and planning, we’ve rounded up a number of the finest touchdown pages on the Web and highlighted the takeaways you should use to your personal touchdown web page designs.

1. Wix.com

2. ExpressVPN

3. Blue Apron

4. LinkedIn Advertisements

5. Hootsuite

6. Wondrium

7. Uber for Enterprise

8. Skillshare

9. Snowflake

10. Spatium

11. Beats by Dre

12. Inbound by Hubspot

13. Masterclass

01. Wix.com

Our advertising group designed this touchdown web page to draw potential shoppers firstly of their digital business trip. The content material “above the fold” (which means the highest part of an internet web page) contains all of the important parts you’d look forward to finding when making a touchdown web page: the corporate emblem, a concise headline conveying authority, participating visuals and a distinguished CTA.

What you’ll be able to study from Wix’s touchdown web page:

• Embody a distinguished CTA: The message “begin now” is obvious and conveys a way of urgency. The blue colour stands out properly towards the sunshine orange background. It’s additionally helpful that the CTA button seems in each part in order that guests don’t need to scroll to search out it.

• Use participating visuals: Wix makes use of a charming digital illustration that makes for a nice scrolling expertise. The mountain within the first part factors to the CTA, and a waterfall flows over it and thru the remainder of the web page. The mountaintop picture evokes the sensation of reaching new heights, suggesting that guests will succeed as Wix shoppers.

• Give attention to key ideas: Though the product featured on this web page has dozens of neat options, the web page hones in on the highest 4. This makes it simple for guests to rapidly skim the knowledge and nonetheless get enticed to study extra.

02. ExpressVPN

Digital personal networks (VPNs) add a further layer of safety to WiFi searching, and ExpressVPN has created a touchdown web page that communicates security and ease. The primary headline guarantees guests a seamless on-line expertise, and the graphic of somebody accessing a wide range of digital experiences reinforces that message. As guests scroll down, the textual content describes the chief advantages of the service, accompanied by easy graphics that assist make summary ideas like “world entry” extra concrete.

What you’ll be able to study from ExpressVPN’s touchdown web page:

• Construct belief on a number of ranges: Provided that ExpressVPN is a safety device, establishing credibility is essential. With muted graphics and easy language, this touchdown web page manages to take action with out alienating the customer. Outstanding TrustPilot and app retailer evaluations additional sign that the corporate is respected.

• Put customer support in attain: Whereas this touchdown web page maintains a decent concentrate on the primary CTA, it contains one different hyperlink—a button that connects guests to 24/7 tech help. This exception reinforces the concept guests can rapidly and simply get the assistance they should get ExpressVPN engaged on their units.

03. Blue Apron

Meal planning and ingredient supply service Blue Apron goals to win new prospects with a touchdown web page that emphasizes the number of menu choices out there. Excessive-quality meals pictures entices guests to maintain scrolling, with content material down the web page emphasizing the service’s worth, flexibility and comfort. The CTA stays constant all through, encouraging guests to “view plans” and start designing a subscription to swimsuit their dietary preferences and schedule.

What you’ll be able to study from Blue Apron’s touchdown web page:

• Minimalism guidelines: Blue Apron might have cluttered this touchdown web page with testimonials, menu examples and hyperlinks to recipes, but it surely saved the concentrate on its core messaging: worth and comfort. The touchdown web page is sort of brief (it solely has 4 sections) but it surely manages to say a number of options with the assistance of cute graphics.

04. LinkedIn Advertisements

This touchdown web page outlines the advantages of promoting on LinkedIn to potential enterprise prospects. A hard and fast header menu with the CTA button “create an advert” stays anchored as guests scroll via the content material and the button seems twice extra.

What you’ll be able to study from LinkedIn’s touchdown web page:

• Use a carousel to have interaction consideration: In the course of this touchdown web page, guests can click on via a carousel presentation of the important thing advantages of LinkedIn Advertisements. The design offers every idea room to shine with out devouring an excessive amount of display actual property.

• Describe processes succinctly: The web page concisely outlines the three-step course of for launching an advert, signaling that guests gained’t waste time with a cumbersome backend system.

05. Hootsuite

Hootsuite is a social media administration device that helps entrepreneurs create, schedule and observe all their social content material in a single dashboard. The touchdown web page aligns with the idea of social media being a enjoyable however official advertising device, with Hootsuite’s trademark cartoon owl sharing middle stage with a photograph of a youthful-looking buyer. The CTA, which is repeated all through, invitations guests to begin a 30-day free trial. Particulars about product advantages share house with a testimonial and a piece displaying buyer model logos, which sign that the corporate has a observe report of success.

What you’ll be able to study from Hootsuite’s touchdown web page:

• Arrange an data hierarchy: Hootsuite’s web page begins out with minimal textual content and an instantaneous CTA button for many who already know they need to get began. As guests scroll, every part of the web page contains extra element, with precedence given to describing instruments for Instagram and TikTok, adopted by Fb, Twitter and Pinterest. Granular data on pricing and product advantages is displayed down the web page, adopted by a button for scheduling a demo for guests who search a deeper dive.

06. Wondrium

The touchdown web page for this streaming service makes use of a tiled background of film title graphics to showcase the breadth of the service’s choices, with a distinguished CTA highlighting a 14-day free trial supply. Testimonials from well-known Web creators present proof factors that the service is price exploring, whereas a FAQ proactively explains extra particulars of the service.

What you’ll be able to study from Wondrium’s touchdown web page:

• Use an FAQ to delve deep: Consistent with Wondrium’s academic focus, a distinguished FAQ offers particulars concerning the service and divulges extra advantages, equivalent to a quarterly journal and audio-only streaming capabilities.

07. Uber for Enterprise

The favored ride-sharing enterprise has expanded to supply a characteristic set particularly for companies, equivalent to experience providers for firm prospects and serving to staff observe journey bills. This squeeze touchdown web page, reached from a Google search, offers corporations a quick observe to organising an Uber account with the headline “Let’s get began.” Three succinctly-stated advantages on the correct persuade guests to take motion, whereas the emblem on the prime hyperlinks to a purpose-built microsite for additional data if wanted. Whereas the web page seems to be totally different from the standard Uber app expertise, the typeface and black-and-white colour scheme make it recognizable as a part of the Uber model.

What you’ll be able to study from Uber’s touchdown web page:

• Create a skimmable sample: Net design analysis reveals that almost all customers skim what’s on display in a predictable sample, with eyes transferring throughout the web page and down in a zigzag and “Z sample,” or else straight down after which throughout to the correct in an “F sample.” Uber’s web page makes use of an F-pattern by putting “Uber for Enterprise” within the prime left nook. After that, your eye is drawn straight all the way down to the CTA type, with the three horizontal bands to the correct offering supplemental materials to skim.

08. Skillshare

This touchdown web page design for on-line course supplier SkillShare features a navy blue background with textual content in high-contrast white and lime inexperienced. Tiled pictures showcase the number of course varieties out there through the service, from cooking to laptop abilities. Utilizing an F-pattern format, the web page makes use of the right-hand aspect to element three key differentiators. The signup type requires only a identify and e-mail tackle to get began and guests can use current social media logins which might be built-in with the positioning.

What you’ll be able to study from Skillshare’s touchdown web page:

• Hold signups easy: By holding the variety of required fields to a minimal, Skillshare’s web page retains guests transferring towards the purpose of signing up for the service. Integrating with different login providers makes the method even simpler, permitting new prospects to keep away from needing one other username and password to recollect.

09. Snowflake

This occasion web page for a knowledge service supplier demonstrates a dedication to mingling informative content material with networking and enjoyable. Detailed descriptions, an agenda and an interactive occasion finder give potential attendees all the knowledge they should discover the correct occasion for them.

What you’ll be able to study from Snowflake’s touchdown web page:

• Not each viewers wants flashy design: This easy web page seems to be information-heavy, with minimal graphics and loads of textual content. Whereas that’s the other of most touchdown pages, for a knowledge analytics viewers, the wonky strategy could also be good.

• Add a component of exclusivity: By stating that occasions are bought out and welcoming viewers to fill out the shape to be positioned on a waitlist, Snowflake indicators that their occasions are worthwhile and unique. This positioning helps make sure that guests who join will rush to register when one other occasion invitation comes their means.

10. Spatium

Completely different shades of purple and charming pictures of outer house make it troublesome to not set up this Google Chrome extension in your laptop. An abundance of clean house accentuates the restricted textual content, creating a pretty and simple design. The CTA features a reminder that the extension is free; for many who want extra data, the web page goes on as an instance performance with lush pictures and to record widgets and choices included with the obtain.

What you’ll be able to study from Spatium’s touchdown web page:

• Hold it easy: If the CTA may be achieved rapidly with little threat or price to the customer, there’s no must over-elaborate. When you ought to spell out important particulars (equivalent to transport prices for a product or which units are suitable for a obtain), make the motion as simple to take as potential and be certain any checkout or obtain processes are equally streamlined to maintain guests on observe to completion.

11. Beats by Dre

Touchdown pages give retailers the room to elaborate on type parts, technical options, craftsmanship and different differentiating particulars of their merchandise. To that finish, this web page devoted to wi-fi headphones contains intensive data on sound high quality, charging capabilities and built-in capabilities. Massive visuals and concise textual content spell out the advantages, whereas the “purchase” button hyperlinks on to the buying cart, shortening the trail to buy.

What you’ll be able to study from Beats by Dre’s touchdown web page:

• Use a floating header: If a touchdown web page is lengthy, guests can lose observe of the preliminary CTA. Repeating the button at a number of factors all through the web page is one answer, but it surely’s extra elegant to make use of a floating header that anchors the button on the prime of the display always, holding it inside attain.

12. Inbound by Hubspot

This convention touchdown web page makes it simple to safe tickets with a centered CTA and persuasive content material to persuade guests that the occasion is price their time. Video, pictures and speaker bios showcase the occasion’s subject material and aggregation of skilled expertise, whereas clearly-delineated descriptions of the 2 out there ticket varieties make it simple for guests to pick the correct value level for them.

What you’ll be able to study from Inbound’s touchdown web page:

• Hone the acquisition choices: Whereas it may be tempting to indicate a wide range of value factors and merchandise to attraction to a number of tastes, having too many choices to select from can confuse and overwhelm viewers. By sticking to the 2 ticket varieties out there to attendees who aren’t additionally exhibiting as distributors, HubSpot avoids complicating the choice and offers web page guests a binary alternative.

13. Masterclass

On-line course supplier Masterclass has set the usual for marquee instructors and its providing for screenwriting is not any exception, with Oscar winner Aaron Sorkin instructing the ins and outs of the commerce. For many who seek for the category utilizing Sorkin’s identify, Masterclass has devised a touchdown web page together with his photograph entrance and middle and a easy purple CTA that makes it easy to assert a category spot. Video preview clips and a course define assist guests determine whether or not the content material will meet their wants.

What you’ll be able to study from Masterclass’ touchdown web page:

• Use star energy: When you’re working with an influencer or have a celeb connection, by all means put their endorsement or credentials entrance and middle. Masterclass appeals to its audience with this strategy, attracting guests who need to have the ability to name-drop their instructors at cocktail events. The clear and easy design of the remainder of the web page concentrates consideration on the movie star, whereas the preview clip demonstrates why they’re price paying for.

8 keys to success for touchdown pages that convert

As you’ll be able to see from the number of examples above, the specifics of your small business and your touchdown web page purpose will affect the design and content material decisions you make. Even so, a core set of finest practices apply. Whether or not you’re utilizing a touchdown web page template or determine to code your web page from scratch, hold these rules in thoughts:

1. Know your viewers

2. Highlight your CTA

3. Design for a fast skim

4. Cell-first is a should

5. Join the expertise throughout touchpoints

6. Cut back friction for fast motion

7. Put the squeeze on squeeze varieties

8. Take a look at and retest

01. Know your viewers

The design, messaging and CTAs ought to align together with your meant viewers’s wants. Analysis prematurely what motivates potential prospects or shoppers. Analyze the efficiency of your present web site content material to establish profitable ways, and goal your touchdown web page to a selected cohort and scenario.

When you’re able to assemble the touchdown web page, develop its parts with the objectives of constructing belief and persuading guests to take the following step. Content material to tailor contains:

• Explanations: in case your merchandise are complicated or your potential patrons are likely to analysis purchases closely, contemplate a FAQ. Comparability charts, educational movies, detailed specs and even head-to-head comparisons with competing merchandise can be efficient. Not solely do these parts present readability concerning the services or products, however they display that you just care sufficient to proactively tackle key questions in a format that works to your viewers.

• A curated record of social networks: When you need to make the CTA the first concentrate on the web page, together with a feed of user-generated content material and linking out to social hubs can sign that your model has a longtime neighborhood that guests can be part of. However don’t be indiscriminate; deciding on the social networks most related to your particular viewers is a solution to sign that you just’re attuned to their preferences.

02. Highlight your CTA

A transparent and compelling CTA is the one most essential aspect of a touchdown web page. The CTA is why the web page exists; all the opposite content material parts ought to help it. For touchdown web page guests, the CTA represents the answer to the issue, problem and query that prompted them to take a look at the content material within the first place. To maximise conversion, heed the following pointers:

• Use an attention-grabbing design: The CTA button or type ought to align together with your model’s total feel and appear, however don’t be afraid to make use of daring colours and fonts.

• Get pithy with language: Ideally, your CTAs must be brief and candy. They shouldn’t be longer than 4 phrases. Make sure that to make use of action-oriented verbs equivalent to “Subscribe” or “Strive.” Do your finest to maintain your CTAs in your model’s tone of voice.

• Hold it entrance and middle: Wherever guests are on the web page, they need to be capable to see the CTA with no need to scroll in both route. You may both make the button sticky in order that it’s at all times in view or copy the button to each fold.

• Streamline different navigation: To maintain the concentrate on the CTA, take away hyperlinks that would doubtlessly distract guests and ship them meandering away. There’s no want to incorporate an internet site menu resulting in a number of pages. Rigorously curate what navigation and hyperlinks you do embody in order that all of them help the CTA. Make sure that to set hyperlinks to open in new tabs to make sure the touchdown web page stays accessible.

03. Design for a fast skim

In as we speak’s fast-paced digital world, shoppers have shorter consideration spans and numerous distractions, which suggests they anticipate immediacy and comfort from on-line content material. In accordance with analytics agency ContentSquare, consideration spans onscreen are below a minute and 50% of customers now not hassle to scroll. Touchdown pages are below particular strain since their purpose is to drive conversion, so the message must be immediately clear and persuasive. To profit from restricted time and a spotlight, contemplate these ways:

• Showcase your model identification: All the weather on the web page ought to work collectively to ascertain a recognizable identification inside seconds. Each alternative, from the colour scheme to the tone of the textual content, is a chance to strengthen your model.

• Hold textual content clear and brief: Most of your web page copy must be concise and now not than a sentence or two. If you wish to talk extra elaborate ideas, use bullets, an FAQ format, collapsible accordion sections and tabs to keep away from overwhelming guests with giant blocks of textual content.

• Use visuals to speak: All the pieces from picture composition to the colour palette impacts the person expertise, so it’s important that you just rigorously contemplate each design alternative you make to make sure that they’re serving your purpose for the touchdown web page. Use video and pictures as an instance options, performance and high quality in an attention-grabbing means.

• Say all of it above the fold: Probably the most essential data ought to seem above the fold, as this preliminary screenful will decide whether or not guests hold studying, click on or go away. Hold verbiage to 11 phrases or much less and embody a distinguished CTA. If important content material is situated decrease down on the web page, contemplate including inner anchor hyperlinks above the fold to allow guests to skip to the subject that pursuits them most.

• Incorporate whitespace: Whitespace refers back to the quantity of clean house surrounding a webpage’s visible parts. Leaving a major quantity of whitespace attracts the person’s eye to essential parts and makes content material simpler to course of.

• Align your design with confirmed skim patterns: Eye-tracking research from main net design and value agency Nielsen Norman Group present that net customers typically skim pages in both an “F-pattern” or a “Z-pattern.” Within the F-pattern, they learn straight down from the highest left, then scan throughout horizontally. Within the Z-pattern, they learn from left to proper alongside the highest, then diagonally all the way down to the left, after which from left to proper once more. Through the use of these patterns to assemble the anatomy of your touchdown web page, you’ll be able to conform to their skimming patterns in order to carry their consideration and enhance engagement.

04. Cell-first is a should

In accordance with Insider Intelligence, shoppers now spend extra time on their telephones than they do watching TV and nearly all of net visitors comes from cellular units. To maximise your touchdown web page’s possibilities of success, pay particular consideration to the cellular model of your touchdown web page. Wix’s web site design AI routinely reengineers desktop layouts to suit on cellular. It’s additionally simple to toggle between the desktop designer and the cellular designer so you may make your individual changes.

05. Join the expertise throughout touchpoints

To maximise the affect of your promoting campaigns, it is essential that your touchdown pages supply a constant and cohesive expertise. No matter whether or not guests arrive through a sponsored social submit or a search advert, they need to instantly acknowledge the touchdown web page as a pure extension of their prior interplay. This implies utilizing constant colour schemes, pictures, and promotional presents all through the whole funnel.

06. Cut back friction for fast motion

Combine providers equivalent to Google Login or Venmo funds into your touchdown web page to make it as simple as potential for guests to answer the CTA. These third-party providers allow guests to skip the tedious activity of filling out type fields, they usually also can present reassurance that delicate data will keep safe. For instance, a Venmo choice permits prospects to position purchases with out keying in delicate financial institution or bank card particulars.

07. Put the squeeze on squeeze varieties

Whereas person information is efficacious, it is essential to strike a stability when requesting data on a touchdown web page type. Lengthy varieties may be off-putting, particularly on cellular units with cramped keyboards and restricted display house. Consulting and analysis agency Gartner recommends limiting your type to between three and 5 fields. In case your type asks for delicate data, clarify why the knowledge is important and hyperlink to your privateness coverage.

08. Take a look at and retest

Touchdown pages aren’t “set it and overlook it” initiatives—it takes time to good a touchdown web page and work out what resonates together with your viewers. Fortunately, touchdown pages supply a managed experiment as a result of restricted variety of outcomes. Due to this fact, it is a lot simpler to trace and analyze their efficiency in comparison with different complicated advertising campaigns.

A/B testing is an efficient solution to decide the effectiveness of various parts in your touchdown web page. By altering only one variable at a time and measuring its affect, you’ll be able to establish what works and what would not. At Wix, our touchdown web page optimization course of may be as granular as testing the affect of the colour of a CTA button on its efficiency. Choices for parts to tweak embody:

• Shorter or longer textual content: Though touchdown pages are typically simpler when they’re concise, sure sections might require extra element with a purpose to successfully convey their message to guests.

• Extra direct or time-sensitive messaging: Does the verbiage of your CTA clarify sufficient whereas motivating motion? Does it assist so as to add a countdown or deadline to drive extra quick conversions?

• Background or textual content colours: Make sure that your CTAs and headers stand out with out being jarring.

• Dimension and placement of CTA: Is the hyperlink to take motion coming too quickly? Is it buried too deep on the web page? Experiment with each Z and F sample layouts to see if both yields a greater conversion charge.

• Picture choice: Movies and pictures can have a large impact on the efficiency of a touchdown web page. Experiment with several types of media—equivalent to closeups versus life-style pictures, or movies versus nonetheless picture carousels—to search out what resonates finest together with your viewers.

• Promotional supply: To enhance your touchdown web page, it is essential to check totally different presents equivalent to a free trial versus a low month-to-month payment or a share low cost versus a free present. By monitoring the outcomes, you cannot solely optimize your touchdown web page but additionally acquire insights that may inform your different digital promotions.

By Emily Shwake

Wix Weblog Editor