As a social media skilled, you could be questioning if there’s any actual worth in curating a portfolio. In any case, your work is on the market for the world to see—these eye-catching Instagram grids and trending TikToks are a testomony to your abilities. However constructing a web site that reveals the artistic processes behind these tasks and showcases the outcomes of your laborious work provides a deeper, extra private dimension to your portfolio.
Crafting a portfolio as a social media supervisor does extra than simply spotlight your finest work; it provides potential purchasers and employers a peek behind the scenes. They get to see what you create, in addition to the way you assume, plan and execute—primarily, the total story of your skilled prowess.
That will help you get the ball rolling, we’re going to share social media portfolio examples to spark your curiosity and offer you a rundown on the way to make a web site for your corporation that stands out.
Able to make a portfolio web site? Get began with Wix.
Why you want a social media portfolio
Constructing an expert portfolio provides you the chance to regulate the narrative round your work. It’s an area the place you may embed your biggest hits, share case research, clarify your technique, share your outcomes, show testimonials from comfortable purchasers or no matter else you assume will assist you to seize the highlight. It additionally simplifies networking and making use of to jobs—the second a chance presents itself, you may share the hyperlink to your portfolio with out giving it a second thought.
When you could have this polished assortment of your work on the prepared, you may land new purchasers and jobs extra simply. You may even make it simpler for guests to get in contact by embedding a contact kind or together with your contact data in your portfolio.
9 standout social media portfolio examples—and what you may study from them
These stellar social media supervisor portfolios will depart you feeling impressed and motivated to create one of the best portfolio web site you may.
Molly Knott Hopkins
Lauren Nicole Miller
Summer time Zhou
Michelle M. Gossett
01. Molly Knott Hopkins
Molly Knott Hopkins’s web site exhibits that social media portfolios don’t have to be complicated to be efficient—hers solely has three pages. First, there’s the house web page, which shows Molly’s headshot, her title and a name to motion (CTA) to view her work. The pastel-orange CTA button pops in opposition to the web page’s black-and-white colour scheme.
The “My Work” web page is especially notable for its readability and refreshing simplicity. Proper off the bat, you are greeted with a fast run-down of Molly’s skilled journey and a useful button that results in her PDF resume. Beneath these parts, Molly shares seven of her profession highlights, every of which incorporates a snapshot, a short description of her position and a hyperlink to the related social media profile.
The “Contact Me” web page is as barebones because it will get, with little greater than Molly’s electronic mail, cellphone quantity, location and social media hyperlinks. This easy web page reduces distractions so purchasers might be extra more likely to get in contact.
02. Wilhelmina Rose
In Wilhelmina Rose’s social media portfolio, her work as a social media and advertising strategist speaks for itself. The homepage shows a grid of colourful, attractive case research, a few of which have video previews to attract you in. These standout case research clarify how Wilhelmina works as a social media strategist.
Her case examine with skincare model Starface, for instance, demonstrates how she used social media to coach prospects on an modern new product: a waterless physique wash, known as PLUS. Utilizing the Wix Media Supervisor, Wilhelmina was capable of add and edit customized photographs to spruce up her web site.
03. Lauren Nicole Miller
Along with her text-heavy web site, Lauren Nicole Miller makes use of her portfolio to take complete management of her narrative. She successfully conveys her persona, serving to guests join along with her and demonstrating her voice as a author.
However Lauren acknowledges that to get folks to learn, she’s going to wish to provide them a feast for the eyes. She expertly makes use of typography to welcome guests into her digital residence. The font she makes use of for her headers and hyperlinks (Tropiline Common) completely balances the necessity to give guests some razzle dazzle whereas sustaining a way of professionalism.
Her resume is thorough—dedicating a paragraph to every of her appointments—however the anchor menu on the right-hand aspect ensures that those that are in a rush can simply soar to the part that’s most related to them. And, after all, she features a downloadable, one-page model of her resume for events that need to save a replica for later.
While you go to Lauren’s portfolio hub, the preliminary impression is that of an easy show – a modular grid showcasing her high social media posts. Nonetheless, there’s greater than meets the attention. Guests can work together with every publish, clicking to uncover additional particulars in regards to the venture or to view the unique publish, revealing a deeper layer of engagement and perception into her work.
Most significantly, Lauren dedicates an area so her guests can inform their story as nicely. Along with a clear contact kind, the part (cheekily titled “Espresso Anybody? Let’s Chat”) additionally supplies her electronic mail, cellphone quantity, deal with and a QR code that hyperlinks to her LinkedIn profile.
Use Wix’s QR code generator so as to add one to your personal social media portfolio web site.
04. Summer time Zhou
With a memorable bio, an intensive listing of companies, work samples and a contact kind, Summer time Zhou’s social media portfolio has all of the important elements. Summer time contains her headshot on her homepage and “About” web page, which helps guests join along with her model and increase credibility.
Summer time admirably showcases a wide selection of abilities on her portfolio web page, together with images, graphic design, and social media administration, demonstrating her versatile abilities in a compelling means. Her case examine for Sch-Rel Need does an amazing job of introducing the reader to the model, explaining her position within the marketing campaign and sharing marketing campaign outcomes. She embeds photographs, movies and a content material calendar onto the web page to indicate off her work.
Summer time crafted her portfolio utilizing Wix’s free plan, providing her key options like a free URL and ongoing entry to core functionalities, excellent for establishing her on-line presence with out monetary constraints. As her enterprise expands, upgrading to a Premium plan will enable her to attach a customized area, remove Wix branding, and unlock further options to boost her web site additional.
05. Willo Charns
Sporting a shades-of-green colour palette and a emblem harking back to rolling hills, Willo Charns’s social media portfolio captures consideration with its nature-inspired aesthetic, showcasing a definite and efficient use of private branding.
Because of its reside chat function, distinguished CTA button, and a subheader that highlights Willo’s availability for brand spanking new purchasers, this portfolio is a wonderful instance of the way to design for higher conversions. The reside chat function specifically, powered by Wix Chat, helps Willo interact along with her potential purchasers in a means that one would possibly anticipate from a a lot bigger firm. The CTA button, however, takes guests to a extra detailed contact kind. Along with accumulating guests’ contact data, the shape asks what they’re searching for and invitations them to inform Willo a bit of bit about their enterprise..
On her “About” web page, Willo connects with guests by placing a headshot of her canine (whom she has appointed as Assistant to the Regional Supervisor) subsequent to her personal. This alternative appeals to each canine lovers and followers of “The Workplace,” injecting her portfolio with a contact of humor and relatability.
We are able to additionally study one thing from Willo’s case research, which present potential purchasers what she’s able to. For instance, the Cyclebar case examine explains who the consumer is and why Willo was employed, then exhibits samples of Instagram Reels and posts she created main as much as the studio’s mushy opening. Willo properly embeds the pictures and movies fairly than simply linking to the social media profile. This strategic transfer ensures that guests keep targeted on her message, with out the danger of shedding them to the limitless distractions of social media feeds. By doing so, she retains the highlight firmly on her personal narrative, providing a seamless and uninterrupted expertise that showcases her abilities with out the competitors of different social media noise.
Construct your model with Wix’s emblem maker immediately.
06. Iren Harutyunyan
Social media and digital advertising skilled Iren Harutyunyan makes use of her portfolio to exhibit that she has a eager eye for design. Her web site’s homepage seems like a digital enterprise card, with a headshot and make contact with data on the left aspect, a compelling bio on the fitting aspect and a colourful gradient background that pulls you in. We love that her pink-toned headshot contrasts in opposition to the inexperienced part of the background in order that it stands out with out disrupting the colourful theme. If Iren ever needs to modify up these colours, she will simply regulate her branding within the Wix Editor.
Iren’s social media supervisor portfolio actually stands out with its visible resume. It is a vibrant twist on the normal, mixing firm names, dates, titles and achievements with a dynamic show of feeds, profile snapshots and publish highlights. To enhance the visuals, she supplies hyperlinks to the related social media profiles, portray a full image of her digital prowess. And for many who are impressed and need to hold a document, Iren makes it a breeze by providing a downloadable PDF of her resume proper there on the web page. This considerate contact makes it easy for potential employers to file away her credentials for future alternatives.
07. Monique Bonds
The second you arrive at Monique Bonds’s social media portfolio, you are greeted with a heat “Howdy!” set in opposition to a peachy-pink backdrop, alongside Monique’s beaming headshot. This cheery welcome does extra than simply say hi there; it ushers you into Monique’s world, inviting a private connection and setting the tone for what’s to come back.
Monique’s portfolio is a playground of Wix’s partaking design options that carry every web page to life. Click on on the menu bar and watch pages glide in with a playful slide from the fitting, whereas shadows lend a tactile, three-dimensional really feel to her content material containers. It is a portfolio that is as dynamic as it’s inviting.
However what actually captures your consideration is the array of consumer logos showcased on her “Portfolio” web page. Right here, family names like Weight-reduction plan Coke, FedEx, Advil and Smirnoff sit proudly, reflecting the caliber of manufacturers that belief Monique’s experience.
On her “Social Media Samples” web page, Monique’s craftsmanship is on full show. Every consumer part is backed by context and visuals of her creations, with work pattern galleries stretching throughout the total width of the web page—inconceivable to miss. A easy click on on any screenshot zooms in for an in depth view, revealing the particular abilities utilized, be it “neighborhood administration” or “content material creation.” It is a portfolio that not solely exhibits Monique’s skilled journey but in addition the high-profile companions she’s acquired alongside the way in which.
Love Monique’s web site design? Try this enterprise CV web site template to make it your personal.
08. Alex George
Social media and influencer advertising supervisor Alex George makes use of her portfolio to indicate off the work she has executed for purchasers in addition to for her private model.
She introduces us to her skilled story in an in depth bio on her homepage, which she pairs with a headshot. Under her bio, Alex shares the place she at present works, adopted by logos from previous employers and purchasers. On her “Private Model” web page, Alex shares highlights from her private social media profiles, together with hyperlinks, viewers dimension and a carousel of screenshots of sponsored posts.
A singular facet of Alex’s social media portfolio is her graphic resume, ingeniously designed to imitate an Instagram profile. Her bio showcases her skilled experience and make contact with particulars, whereas the highlights part cleverly lists her key abilities, similar to fluency in Spanish and proficiency in Fb Advertisements Supervisor. She shows her work expertise within the Instagram grid, accompanied with pattern posts and accomplishments from every position.
We additionally love how Alex shares highlights of her consumer work by means of a powerful variety of case research. With the assistance of Wix’s gallery builder, Alex shows consumer logos in an easy-to-navigate grid on her “Work” web page. Every case examine moreover has its personal devoted web page and contains the title of the consumer, when Alex labored for them, an inventory of her duties and screenshots of social media posts.
09. Michelle M. Gossett
Michelle M. Gossett’s web site is a standout instance of an expert, results-focused social media supervisor portfolio.
The whole lot included in Michelle’s portfolio demonstrates her competency. For instance, in her case examine for database MarkLogic, Michelle reveals that she grew the CEO’s Twitter following by 80% yr over yr and that her marketing campaign doubled the corporate’s LinkedIn click-through fee. By pairing screenshots of social media posts with particular outcomes, she demonstrates the return on funding she might present to potential purchasers.
The “Hre Me” web page serves as a digital resume that shows Michelle’s skilled historical past and accomplishments. She additionally lists digital advertising certifications that she has obtained from Google and Hootsuite, which make Michelle all of the extra hireable.
One other spotlight of Michelle’s portfolio is her “About Me” web page, which incorporates a succinct bio and a photograph of Michelle along with her lovable pug. This web page provides persona to her skilled on-line presence.
Key parts of a social media portfolio
Now that you just’ve gotten aware of these 9 standout social media portfolio examples, you’ve most likely seen related parts popping up all through such a web site. Under are the important thing parts each social media portfolio wants, with examples from this social media portfolio template from Wix.
Discover a portfolio template that’s best for you.
Inform portfolio guests about your self, however don’t be humble. That is your likelihood to promote your self and accomplishments.
Embrace the essential stuff, like your work expertise, schooling, certifications and coaching, however don’t neglect to make it private. Point out the way you launched your first MySpace profile on the age of eight or how your foodstagram account taught you the ins and outs of influencer advertising. Creating private connections will assist potential purchasers and employers join with you.
You may both embrace your bio in your homepage or on a devoted “About” web page.
When studying the way to create a advertising portfolio to your social media campaigns, you’ll uncover that work samples are probably the most essential parts of such a web site. As a substitute of simply sharing screenshots of your favourite content material, write case research about your most profitable tasks.
A case examine would possibly embrace your consumer’s title, context in regards to the model, whenever you labored with them, the marketing campaign’s targets, what you probably did or key outcomes. Add a couple of photos as an instance your work, and also you’ve created a compelling case examine.
Show that you just’re pretty much as good as you say you’re at social media administration by sharing efficiency metrics and outcomes. Think about including the next metrics about your work:
Viewers dimension and development
Impressions and attain
Internet site visitors
Embrace testimonials all through your social media portfolio. You may create a devoted part for consumer quotes in your homepage or sprinkle testimonials all through your case research to exhibit your credibility.
Not all social media professionals provide the identical companies, so specify the way you assist purchasers. Past simply itemizing your companies, it’s essential to elucidate what every service contains, because the purchasers you’ll be working with doubtless gained’t be social media specialists.
You would possibly provide companies similar to:
Social media technique
Content material creation
Social media administration
Share particulars about pricing when you really feel snug. Together with a variety or minimal engagement value might help you keep away from losing time on purchasers who aren’t a very good match. And, if relevant, point out packages you provide.
Incorporating a weblog into your social media portfolio not solely showcases your experience but in addition boosts your web site’s search engine optimisation, a vital issue for on-line visibility. With Wix’s search engine optimisation assistant and instruments, you are outfitted to climb increased in search engine outcomes pages (SERPs). The trick lies in writing about topics you are well-versed in and weaving search engine optimisation key phrases into your weblog posts. This strategy not solely demonstrates your data but in addition helps your web site get seen within the huge digital panorama.
Should you embrace simply one in all these parts in your social media portfolio, be certain that it’s your contact data. Contact information provides potential purchasers and employers a solution to get in contact with you. Embrace your electronic mail deal with, cellphone quantity and social media profiles or simply embed a contact kind.
The way to make a social media portfolio
We’re leaving you with these actionable steps for the way to make a portfolio:
Select a web site platform: With Wix, you may create an expert trying web site with out figuring out the way to code.
Customise your area: Add legitimacy to your portfolio by claiming a customized area title that accommodates your title or your corporation’ title.
Write copy to your pages: Write your bio, case research and extra.
Collect or create graphics: Discover an on-brand headshot and accumulate screenshots of your finest work.
Design your web site: Beginning with a portfolio template might help you construct an intuitive web site in minutes.
Publish and promote: Publish your portfolio and unfold the phrase by means of search engine optimisation, electronic mail advertising and the factor you recognize finest—social media advertising.