8 Best Types of Infographics and When To Use Them

Infographics are extremely efficient in the case of growing engagement and capturing your viewers’s consideration. Whether or not you’re including them to your web site or utilizing them in an e-mail advertising marketing campaign, they’re a terrific asset to your online business technique.

Under, I’ve created a listing of the most effective varieties of infographics to incorporate throughout your numerous advertising belongings. For every infographic mentioned, you’ll discover a detailed description, together with useful infographic examples to information you.

8 varieties of infographics

1. Checklist infographics

2. Statistical infographics

3. How-to infographics

4. Timeline infographics

5. Comparability infographics

6. Map and placement infographics

7. Flowchart infographics

8. Course of description infographics

01. Checklist infographics

As you may see, there are a number of various kinds of infographics. The primary one I’d prefer to share with you—which can also be one of the crucial standard—is the checklist infographic.

What’s a listing infographic?

A listing infographic is an informational graphic that makes use of a written checklist to get a message throughout. It’s filled with written copy, however it’s additionally extremely visible. Like other forms of graphics, it’s eye-catching and usually contains a variety of design components.

When do you have to use a listing infographic?

A listing infographic is useful whenever you wish to checklist a number of objects. It lets you convey info utilizing data-rich textual content with out compromising on visuals.

When creating a listing weblog submit, embody one of these infographic alongside your details to extend each readability and shareability. This helps break up massive blocks of textual content and add visible texture to your article. It additionally generates engagement on social media websites like Fb or Pinterest.

Contextualizing info with visuals makes it simpler to learn and makes the statistics extra memorable. For a strong checklist infographic, use icons to symbolize your numerous objects. It’s also possible to attempt formatting every level in a staggered zigzag to interrupt up the monotony of the checklist.

02. Statistical Infographics

The statistical infographic is one other infographic kind that you need to use to boost your content material technique and have interaction together with your viewers.

What’s a statistical infographic?

A statistical infographic is an infographic that features pie charts, bar graphs, and another visible representations of knowledge.

When do you have to use a statistical infographic?

As its title implies, the position of statistical infographics is to current information and stats. You would possibly use a statistical infographic to current survey outcomes or analysis.

Let’s say, for example, that you just’re writing a weblog submit about challenge administration statistics. If you happen to have been to resolve to elucidate them with solely phrases, chances are high that your readers would really feel overwhelmed.

Nonetheless, supplementing the numbers with graphic design—resembling within the instance under—helps your readers take in your content material with out having to battle to focus and perceive your factors. Put one other means, a statistical infographic facilitates visible communication when there is a want for presenting statistics.

When you have a data-rich weblog submit that may in any other case be dry or troublesome for readers to digest, attempt utilizing a statistical infographic to symbolize the data in a visible means. Embrace proportion radials alongside branded illustrations to seize the viewers’s consideration and reel them into studying the data.

03. How-to infographics

One other kind of infographic you will have seen earlier than is the how-to infographic.

What’s a how-to infographic?

A how-to infographic explains the best way to do one thing, like the best way to clear up an issue or carry out a process.

It’s a implausible different to lengthy items of textual content that describe a step-by-process, like correct hand washing or office setup, with out bombarding the viewer with info. In comparison with a paragraph or written checklist, the how-to infographic makes every step of the method simpler to soak up.

When do you have to use a how-to infographic?

A how-to infographic helps folks digest ideas that will appear dry when introduced within the type of textual content. This helps folks course of detailed directions or ideas, notably when they’re technical, complicated or require visualization.

In the case of advertising your model, you need to use how-to infographics to handle widespread ache factors amongst your target market—after which provide your product as the answer.

Strive accompanying every of your ideas with a visible illustration. Then, add numbered labels to numerous components of the illustration to information readers by means of the steps and assist them conceptualize every level.

04. Timeline infographics

The timeline infographic is just not solely helpful and informative, however it’s additionally visually interesting.

What’s a timeline infographic?

A timeline infographic is an infographic that shows occasions in chronological order.

When do you have to use a timeline infographic?

Timeline infographics are one of the crucial various when it comes to their use. Usually, advertising professionals will use them to:

• Present the historic improvement of an individual or merchandise

• Clarify the evolution of a product or development inside their area of interest

• Reveal how a selected apply has advanced over time

When creating one of these infographic, remember to use icons and illustrations alongside the complete size of the timeline to symbolize every level. This transforms historic info right into a enjoyable and simply digestible format, and makes it simpler for readers to recollect all of the info.

05. Comparability Infographics

The comparability infographic couldn’t be lacking from this checklist of the most effective varieties of infographics.

What’s a comparability infographic?

A comparability infographic is a visible technique to evaluate and distinction totally different choices. By presenting two or extra alternate options side-by-side, one of these infographic helps readers perceive the excellence between numerous ideas and, in lots of instances, select which possibility is finest for them.

When do you have to use a comparability infographic?

In advertising, comparability infographics are used to showcase how your services or products has a bonus over that of your opponents. They usually make use of a chart or desk format, with icons or illustrations to assist readers visualize the similarities and variations. The sort of infographic is especially highly effective when positioned inside a weblog submit.

If you happen to’re writing content material that compares and contrasts totally different choices, use one of these infographic to complement your evaluation. By highlighting your details, it’s going to make your article simpler to scan and can assist readers make an knowledgeable choice about their method.

06. Map or location infographics

An infographic that’s used extensively by many firms and organizations is the map or location infographic.

What’s a map or location infographic?

A location infographic, as you will have guessed already, is a graphic that visually communicates info in relation to a geographic space. It’s often introduced within the type of a map, whether or not it’s a world map or a map depicting a selected nation or area.

When do you have to use a map or location infographic?

Map infographics can be utilized for quite a lot of functions. Folks have a tendency to make use of them once they wish to talk demographic information or different location-specific info. As a advertising skilled or small enterprise proprietor, you need to use a map infographic to spotlight insights about your consumer base or target market.

If you happen to’re aiming to share statistics about totally different nations, use a map infographic. This invitations viewers to look carefully on the numbers, and it additionally helps them evaluate and distinction the info between numerous locations around the globe.

07. Flowchart infographics

One other kind of infographic that needs to be part of your content material advertising technique is the flowchart infographic.

What’s a flowchart infographic?

A flowchart infographic is a graphical illustration of an info stream, resembling a sequence of various steps or actions.

When do you have to use a flowchart infographic?

A flowchart can be utilized by advertising professionals of any business. It helps stroll folks by means of a course of, and sometimes asks folks sure or no questions after which factors them to the subsequent step primarily based on their responses.

The sort of infographic boosts engagement whereas giving customers a really clear concept of what the method is about. As a result of it guides folks individually by means of the assorted steps, it feels extra private and tends to resonate carefully with potential prospects. You’ll be able to even use it to steer potential prospects towards selecting your product as the answer to their wants.

Flowchart infographics are additionally helpful for inner functions, particularly when onboarding new staff, explaining the best way to use firm instruments, or troubleshooting widespread issues. When used internally by enterprise, they assist groups perceive very important ideas, resembling the best way to create advertising campaigns or the best way to comply with up with leads.

08. Course of description infographics

The final kind of infographic I’m going to cowl is the course of description graphic.

What’s a course of description infographic?

A course of description infographic visually describes the primary components, actions, and steps of a course of.

When do you have to use a course of description infographic?

You would possibly think about using a course of description infographic to speak technical info or a posh sequence of actions. It could additionally allow you to emphasize the basics of utilizing your product, thereby providing worth to your prospects.

It’s helpful as a result of it highlights an important steps, and simplifies complicated concepts by breaking them down after which grouping them by class. Not solely does this train folks the best way to use your product, however it additionally markets your product’s options to generate curiosity in your model.

Incorporating infographics into your advertising technique

There you might have it – a listing of the eight finest varieties of infographics to boost your advertising technique. We hope these examples have impressed you, and that you just’ll maintain them in thoughts as you discover ways to make infographics of your personal.

Stunning infographics are straightforward to create, and they are often distributed on totally different platforms and channels that will help you seize the eye of your viewers. Constructing engagement on-line is a giant a part of any firm’s advertising efforts, and compelling visuals may also help you obtain success.

How do you select between all of the infographic sorts?

Selecting the best infographic kind to your content material relies on the precise purpose you wish to obtain and the kind of info you wish to convey. Here is a step-by-step information that will help you make the most effective choice:

1. Outline your purpose: Clearly establish what you need your infographic to perform. Are you aiming to tell, educate, persuade or just current information in an interesting means?

2. Take into account your viewers: Who’re you making an attempt to achieve together with your infographic? What’s their degree of data and curiosity within the subject? Tailor your selection of infographic kind to their preferences and understanding.

3. Consider the info: What kind of knowledge do it’s a must to showcase? Is it numerical, categorical, sequential or a mix of those? Select an infographic kind that successfully visualizes your information.

4. Discover infographic sorts: Familiarize your self with the assorted infographic sorts obtainable, resembling statistical infographics, informational infographics, timeline infographics, course of infographics, comparability infographics, map infographics and flowchart infographics.

5. Match information to kind: Align the kind of information you might have with the strengths of every infographic kind. For example, statistical infographics excel at presenting numerical information, whereas timeline infographics are perfect for showcasing chronological occasions.

6. Take into account storytelling: In case your purpose is to relate a narrative or convey a course of, think about using an infographic kind that facilitates storytelling, resembling timeline infographics or course of infographics.

7. Assess engagement: If you wish to seize consideration and drive engagement, think about using visually impactful infographic sorts like comparability infographics or map infographics.

8. Search suggestions: Seek the advice of with colleagues, buddies or potential viewers to get their suggestions on the suitability of your chosen infographic kind.

9. Take a look at and refine: If potential, create mockups or prototypes of various infographic sorts to check their effectiveness and make changes as wanted.

10. Prioritize readability and ease: Whatever the infographic kind you select, make sure that the general design is evident, concise and simple to grasp.

By following these steps, you may make an knowledgeable choice about the most effective infographic kind to your content material, making certain that your message is communicated successfully and engagingly.

Sorts of infographics FAQ