Inspiring Landing Page Design Ideas to Drive Conversion

As a marketer, you perceive the trouble that goes behind reaching potential shoppers. You spend a big period of time figuring out which methods to make use of and perfecting your model picture. However when you’ve gotten the eye of your viewers, how are you going to actively convert them into customers?

One of the vital efficient methods to spice up leads and gross sales is by making a touchdown web page, a single net web page that’s used to advertise an providing and generate conversions. You’ll have come throughout most of these pages earlier than, but it surely’s an entire different ball sport to design one your self.

On this article, we’ll give you steerage and inspiration for designing touchdown pages – beginning with this touchdown web page builder that you should use to create one in every of your personal. You’ll additionally discover a record of touchdown web page design examples and tricks to information you thru the creation course of. Armed with these instruments, you’ll be capable to select the best kind of touchdown web page on your goal, after which construct a horny, high-converting touchdown web page inside minutes.

Able to design a touchdown web page of your personal? Get began with Wix right this moment.

Touchdown web page design examples

Check out these touchdown web page examples for inspiration and to learn to make your web page stand out. If there’s an concept under that you simply love, clicking on the hyperlink will take you on to a free touchdown web page template which you could customise your self.

1. Signup touchdown web page design

2. Product touchdown web page design

3. Webinar touchdown web page design

4. App touchdown web page design

5. Convention touchdown web page design

6. Startup touchdown web page design

7. On-line retailer touchdown web page design

8. Underneath development touchdown web page design

9. Advertising convention touchdown web page

01. Signup touchdown web page design

A touchdown web page that doubles as a signup kind is a extremely efficient design in the case of capturing leads. The shape requests the customer’s full title in addition to their electronic mail deal with, whereas buyer testimonials additional down the web page persuade them to take motion. In the event you’re trying to develop your consumer base on-line, this specific format is a priceless supply of touchdown web page inspiration.

02. Product touchdown web page design

This touchdown web page makes use of vivid colours for a playfully crisp, clear really feel. Giant-scale pictures of the product are showcased entrance and heart, in addition to the corporate’s slogan and a CTA that encourages guests to purchase the product. In the direction of the underside of the web page, an inventory of advantages serves to steer folks on the fence about buying.

03. Webinar touchdown web page design

Whereas folks typically affiliate touchdown pages with product promotion, they will also be used to advertise a webinar or digital occasion. This straightforward however highly effective touchdown web page design instance begins with a simple header that explains precisely what the webinar is about. Due to the uncluttered design, the CTA – Reserve my spot – is outstanding and clickable. Extra detailed details about the webinar, together with the speaker bio and viewers testimonials, is positioned decrease down on the web page.

04. App touchdown web page design

One other kind of touchdown web page facilities round selling what you are promoting’s cellular app. This specific design is each pleasant {and professional}. It introduces the brand new app with a catchy headline, hyperlinks on to Google Play and the Apple App Retailer, and features a screenshot that shows the app to potential customers. Scrolling additional down the touchdown web page, guests are given an introductory clarification of the app’s options and advantages.

05. Convention touchdown web page design

In the event you’re holding a convention, utilizing a touchdown web page is an efficient approach to advertise. This touchdown web page design condenses all of the vital details about such an occasion on a single web page. The highest fold shows the situation, date and a button to purchase tickets, whereas a fast scroll downwards reveals particulars in regards to the audio system, agenda and venue.

06. Startup touchdown web page design

This enticing, fashionable touchdown web page design works properly for any firm, but it surely’s particularly on-brand for startups. Whereas minimal textual content is a crucial characteristic of most touchdown pages, this format means that you can dive somewhat deeper into your product by offering locations to incorporate particular info. The How It Works part, as an example, is the right place to share product particulars that may entice traders and future shoppers.

07. On-line retailer touchdown web page design

In the event you’re within the technique of launching a web-based retailer, use a touchdown web page to draw clients main as much as the official opening of your store. One technique to get potential patrons enthusiastic about your model is to show prime gadgets on the touchdown web page itself, as you’ll see within the design under. That is far simpler than a text-based coming quickly web page, because it provides folks a sneak peek of your retailer and entices them to join updates.

08. Underneath development touchdown web page design

Web site below development pages are a selected kind of touchdown web page that designate to customers that your website remains to be within the works. It is a pretty simple below development touchdown web page with a playful however minimalistic progress bar design.

There are two vital parts that make this web page stand out: the social media buttons and the Notify Me! CTA. These encourage the customer to additional have interaction together with your model, fairly than merely navigating away out of your web page in the hunt for one other. And if a specific person is worked up about your upcoming website, they’ll have the choice to unfold the phrase on social media and share it with mates.

09. Advertising convention touchdown web page

Advertising conferences purpose to be contemporary and modern occasions, a vibe that’s captured completely on this design template. The precise panel incorporates contrasting traces that transfer rhythmically, and using pink spotlight when your mouse hovers over every speaker provides to this modern really feel. The highest header incorporates a big, daring font with only some important menu choices, serving to guests comprehend the content material extra simply.

Find out how to design a touchdown web page

Prepared to begin designing a touchdown web page? These design ideas will make it easier to create a touchdown web page that not solely appears to be like good, however may also generate leads and gross sales:

01. Maintain textual content to a minimal

Designing a touchdown web page requires a fragile stability in the case of the quantity of textual content you embrace. On the one hand, you wish to present particulars about your product that may persuade guests to purchase. Then again, you don’t wish to deter guests by overwhelming them with info.

As a normal rule, your touchdown web page copy must be concise. Isolate essentially the most important details about your product and condense it down as a lot as potential. Present, don’t inform; let the pictures do a lot of the speaking, supplemented by supporting textual content and compelling headlines. Since you’ll be utilizing a minimal quantity of textual content, the phrases you do select must be significant and fascinating.

02. Go for a easy UI

That brings us to our subsequent level: visually, you’ll need the format to be clear. On the subject of touchdown web page design, simplicity equals readability.

To make your touchdown web page simple for guests to skim and digest, keep away from litter. Go away loads of white area, and break up massive chunks of textual content. In the event you’re including a signup kind to your touchdown web page, don’t add too many fields. As an alternative, hold it fast and to the purpose by together with area for under crucial particulars: the customer’s title, electronic mail deal with, and maybe their job title.

You will get a head begin together with your format by making an attempt out this skilled touchdown web page builder. Upon getting the essential framework, you may tailor the design to your wants.

03. Write a powerful CTA

The last word objective of making a touchdown web page? Conversion. And if there’s one essential component for conversion, it’s your call-to-action, or CTA.

Having a CTA is a crucial touchdown web page finest apply, as that is the button that tells guests to take the following step. Relying in your targets, your CTA might ask guests to fill out a web-based kind (Signal Up), obtain an e-book (Obtain Now), or make a purchase order (Purchase Now). Whichever name to motion you select, it ought to direct your guests towards fulfilling the primary goal of your touchdown web page.

CTAs, as a core touchdown web page metric, must be easy – sometimes, they’re simply 2 phrases – however they should clearly talk worth. Visually, they need to be daring and attention-grabbing. Create a CTA button in a contrasting shade and place it in a extremely seen location, corresponding to straight under the primary header of your touchdown web page. You may additionally wish to embrace your CTA greater than as soon as all through your touchdown web page, giving guests a number of alternatives to make the most of the supply.

04. Keep away from lengthy scrolls

Let’s face it: Nobody desires to spend quite a lot of time on a touchdown web page, nonetheless stunning it might be. Every little thing your guests have to find out about your product must be on the primary fold of your touchdown web page (that’s, the a part of the web page that’s seen with out scrolling down). An explanatory and engaging heading – and, most significantly, a robust CTA – should be included close to the highest of the web page. This ensures that guests will be capable to convert without having to scroll.

One other be aware about scrolling: there are circumstances through which it’s fascinating. In case your supply is especially complicated and requires extra detailed clarification, you may profit from a long-form touchdown web page design. Simply take note to incorporate essentially the most essential parts for conversion on the prime of the web page. You may additionally think about using lightboxes to show extra info with out including too many web page sections, or parallax scrolling to make the expertise partaking and nice for customers.

05. Keep on with model colours

The very best touchdown pages embrace a pop of shade. In reality, a current examine reveals that utilizing shade on advertising supplies boosts model recognition and gross sales by as much as 80%. Give it some thought: whether or not it’s a pink wildflower in a subject or a rainbow in opposition to a blue sky, shade has a pure energy to draw.

Earlier than you go wild with the colours, although, keep in mind that they’ll nonetheless have to match the appear and feel of your model. This ensures that your branding is constant throughout all platforms and helps guests immediately affiliate your touchdown pages with what you are promoting. Attempt utilizing model colours that distinction from the opposite parts of your website to create a touchdown web page that stands out.

06. Select partaking visuals

Your visuals, like your selection of shade, should entice and interact your guests. Even when your providing is very technical, corresponding to software program, you’ll have to discover a approach to symbolize it visually. This isn’t solely vital for catching your guests’ eyes, but in addition for breaking apart the textual content and making your touchdown web page extra digestible.

Moreover, any visible parts you choose must be constant together with your model. In the event you’re utilizing images, be sure they’re staged in the identical approach as different photographs in your website. Any illustrations or graphic artwork ought to likewise replicate your model picture. In the event you select so as to add a video, the fashion and tone must be in keeping with the general really feel of your model.

07. Use F or Z patterns

Analysis has proven that individuals’s eyes have a tendency to maneuver round web sites in an F or Z-shaped sample. To maximise the effectiveness of your touchdown web page design, attempt to take these patterns into consideration.

You are able to do this by inserting your most important touchdown web page parts – the header, fundamental picture and CTA button – in an F or Z configuration. For example, inserting the picture on the left, the header on the highest proper, and the CTA under the header follows an F sample, prompting the reader’s eyes to decide on the CTA.

08. Maintain guests targeted on the web page

For the reason that solely hyperlink you actually need your guests to click on on is your CTA, a touchdown web page just isn’t the place to incorporate hyperlinks to different pages of your website. If a hyperlink doesn’t straight take folks to a spot they’ll convert, it doesn’t belong there.

With that in thoughts, keep away from together with your web site’s navigation bar on the touchdown web page itself – that may make it too simple for guests to navigate away from the CTA. Equally, don’t embrace backlinks inside your touchdown web page copy.

09. Allow social sharing

As we’ve seen within the touchdown web page designs above, one other efficient technique is to make it shareable on social media. This lets individuals who view your touchdown web page unfold the phrase to their followers. Whereas this tactic doesn’t straight drive conversions, it could enhance the variety of clicks on the web page. And the extra guests you herald, the extra probably you’re to extend your variety of conversions.

To encourage folks to share, add a couple of completely different social buttons to the primary fold of the touchdown web page. The most well-liked choices are Fb, Instagram, Twitter, LinkedIn and Pinterest.

10. A/B take a look at your design

Lastly, whereas there are a number of finest practices for optimizing your touchdown pages, shopper psychology will be shocking. In the event you’re conflicted a couple of specific touchdown web page design, the perfect factor you are able to do is to run an experiment that exams out completely different variations of your pages.

Show barely altered variations to completely different folks – as an example, attempt taking part in round with the colours and the place of the CTA – and examine to see which of them convert finest. In accordance with this conversion benchmark report, the common touchdown web page conversion charge is 9.7%, so that you’ll wish to purpose for that or larger. That approach, your last choice might be based mostly not solely on aesthetics, but in addition on actual, onerous information.