Jeff Zander on Defining an Industry

For over 20 years you have heard Dave Ramsey say Zander is the one firm he recommends for all your insurance coverage wants. And should you’ve labored with Zander to get protection of any type, you already know why! However perhaps you have puzzled in regards to the man behind the enormous repute.

Jeff Zander is an trade innovator with greater than 40 years’ expertise serving to prospects perceive insurance coverage. Zander Insurance coverage Group was based in Nashville practically 100 years in the past by Jeff’s great-grandfather, Herman Zander. Right now, Jeff serves as CEO of the fourth-generation, family-and-employee-owned enterprise.

To be taught extra about his ardour for service and his imaginative and prescient of reaching extra households nationwide with the very best insurance coverage available on the market, we requested Jeff a couple of questions.

Zander Insurance coverage Group: A Household Custom

When did you begin working with the household enterprise?

I joined in 1986 after gaining expertise working for Northwestern Mutual and Progressive Insurance coverage Corp. My preliminary emphasis was on growing new advertising and marketing packages to convey extra consciousness to the providers we provided.

However your work expanded fairly rapidly from there?

Sure. I all the time wished to convey consciousness to the necessity for insurance coverage, and I used to be pushed by the will to seek out the very best worth for our purchasers. However then my focus expanded—not solely did I wish to give purchasers nice worth, I additionally wished them to have a extra thorough purchasing expertise.

How did you ship that worth to your purchasers?

By providing them the broadest array of insurance coverage firms to buy, whereas additionally offering distinctive service and steerage.

From Property to Time period Life and Past

So, you introduced prospects a menu that was each deep on information and huge on selection. Which service was the unique focus of Zander Insurance coverage?

Our authentic focus was on residence and auto insurance coverage, together with enterprise and worker profit plans, however we had been primarily centered on serving purchasers in center Tennessee. Via our involvement with Dave Ramsey, we not solely expanded our product choices—to incorporate time period life, incapacity, residence, auto, well being, worker advantages, enterprise insurance coverage and extra—we additionally expanded to turn into a nationwide outfit to serve Dave’s ever-growing listenership and contributors in his monetary packages.

That would appear to cowl the entire spectrum of insurance coverage wants for positive! However you’re additionally identified to your modern method to delivering a world-class buyer expertise for anybody searching for insurance policies. Which one are you proudest of?

Properly that brings me again to the imaginative and prescient we had of reaching and serving households nationwide. Our web site was the primary of its type to permit prospects a solution to examine a number of merchandise with a number of firms, which was important for that imaginative and prescient of service! And our web site remains to be the one web site nationally that lets our purchasers examine such all kinds of private insurance coverage merchandise from the highest firms in every space of safety.

A Historical past of Innovation With Zander Group Holdings

Consumer-friendly web sites are superior, however you didn’t cease there. Share in regards to the authentic product that Zander dropped at {the marketplace} to fight id theft.

That was one thing completely distinctive that we developed in 2007 with quite a lot of enter from Dave. Most of those so-called “ID theft safety” providers are simply glorified credit score monitoring—which you are able to do your self, at no cost. We wished a complete answer id theft safety product, and that’s what we made. Our ID theft safety providers are designed to supply inexpensive and complete ID theft restoration providers the place an precise individual can prevent the headache of hours of restoration work in case your id is stolen.  

As new threats have arisen, now we have launched safety options like private info monitoring and stolen funds safety to maintain up with and fight these dangers. And with baby ID theft changing into more and more prevalent, we set ourselves aside from the competitors by overlaying kids at no cost on our household plan.

Whilst now we have added options and advantages to our plan, now we have by no means as soon as raised the fee, which is why our product continues to be probably the most cost-effective selection available on the market .

With Zander’s emphasis on personalised service, it’s essential to have put quite a lot of effort into serving to prospects get all of the solutions they should make the very best insurance coverage decisions.

Our prospects can communicate anytime to a crew member who’s educated, certified and invested to find them the very best insurance coverage options. And since we all know that consumer suggestions is essential to staying in tune with the wants of in the present day’s client, the members of our senior administration crew can be found anytime through the “Contact Us” web page on the Zander web site or via the hyperlink in each worker’s e mail signature.

We imagine within the trickle-down methodology of dealing with questions or issues, which not solely ensures that our prospects obtain immediate and acceptable consideration but additionally units the precedent for buyer care with our crew members. It is a huge step in being clear and really service oriented.

Dave trusts Zander for his personal insurance coverage wants, and people of his entire crew. Discover out why.