Mobile website design: 16 best examples

Crafting a terrific cell expertise is a crucial a part of creating an internet site. With 57% of worldwide web visitors coming from cell gadgets, offering the absolute best internet expertise for smartphone customers is an absolute should.

A well-designed cell web site can do extra than simply enhance consumer expertise. As a part of Google’s mobile-first indexing, it could possibly positively influence your web site’s search engine optimization and rating efficiency on search outcomes.

That will help you create the most effective cell model of your web site, we’ve highlighted 16 cell web site design inspiration examples, all constructed on Wix, and defined a number of the greatest cell options and practices to bear in mind.

High cell web site designs

1. S&W Magnificence

2. Jonathan Van Ness

3. In Print Artwork E book Truthful

4. Puffin Packaging

5. Sharon Radisch

6. Yang’s Place

7. Alon Peres

8. Balloon Film

9. Sophie Brittain

10. Atelier / Blanc

11. Hollie Fuller

12. Noni Ceramica

13. Michelle Carlos

14. Brown Owl Collective

15. Piergiorgio Del Ben

16. Studio 19

01. S&W Magnificence

A part of an in depth venture by famend designers Stefan Sagmeister and Jessica Walsh, this web site is a celebration of magnificence and the facility it holds over us. The web site lures guests right into a world of mesmerizing aesthetics, full with details about the Magnificence exhibition and ebook.

The sweetness web site employs a cohesive visible language all through. Its dazzlingly ornate homepage design is crammed with intricate patterns and particulars, that are balanced by the minimalistic black and white web site coloration scheme. The venture’s distinct design is obvious in each element, all the way down to the personalized cell menu, which contains a bejeweled model of the hamburger icon.

Because of its responsive internet design, it seems to be nice on desktop in addition to cell.

02. Jonathan Van Ness

American hairdresser, activist, creator and TV character most iconically recognized for his function on Netflix’s Queer Eye, Jonathan Van Ness is a pressure to be reckoned with. Van Ness, who additionally goes by his initials JVN, has a strong on-line presence, with over 5 million Instagram followers and a well designed web site.

Van Ness’s cell web site is an extension of his private model, and completely embodies his joie de vivre by way of visible facets and performance. The cell homepage is obvious and makes use of a carousel banner to spotlight all of the vital data on the location: tickets to performances, his New York Occasions best-selling ebook, podcast particulars and his latest venture—a kids’s ebook.

His web site makes use of conventional internet conventions for each readability and value by putting his hamburger menu on the right-hand facet, so guests immediately know the place to click on for extra data. Every web page has its personal distinct message, visible language and clear CTA. What’s most spectacular about this cell web site is that irrespective of the place you click on, Van Ness is at all times entrance and heart. Whether or not it is pictures of him, shiny coloration palettes or the tone of the copy, the general expertise of this web site is infused with JVN.

03. In Print Artwork E book Truthful

In relation to cell web site design, actual property is proscribed. Since customers are viewing your web site on a a lot smaller scale, you’ve received to be strategic with what you showcase within the first fold. In Print Artwork E book Truthful’s cell web site immediately captivates guests with a video that highlights the inventive occasion. The video not solely units the tone by showcasing the vibe of the truthful, nevertheless it shortly lets guests know what the occasion is all about.

By incorporating this video, customers get a pattern of the Jerusalem-based artwork ebook truthful and don’t have to spend additional time scrolling or researching to know what it is all about. As soon as customers get a really feel, there’s a clear CTA—Submit Your Software—that’s easy and direct. The date of the occasion and the deadline for submissions is obvious and predominant, and in addition specified by a number of languages, localizing the cell web site content material and making it extra accessible to all guests.

In Print Artwork E book Truthful additionally meticulously makes use of their spacing to spotlight their social bar, FAQ and a Contact Us part, making for a simple and environment friendly consumer expertise.

04. Puffin Packaging

Eco-friendly packaging firm, Puffin Packaging, has a transparent mission to share: temperature insulated packaging needs to be environment friendly, reasonably priced and most significantly, sustainable. Each their desktop and cell web site design are on-point with their tone, messaging and visible identification. It’s clear what they provide and what they need you to know from their service.

Their foremost CTA within the first fold leads customers to click on The way it works, which explains what they do and the way they do it earlier than guests can transfer ahead. Their second CTA is a Contact us button, an intentional and actionable step for customers. Strategically, Puffin Packaging doesn’t put their contact data within the backside fold. As an alternative, they’ve modified their web site hierarchy to be extra pushed and direct.

Their content-rich web site is informative, with their eco-friendly model values clearly defined and related imagery to help their message. They use quite a lot of examples and precisely showcase their merchandise and their model persona at each click on.

05. Sharon Radisch

NYC and Paris-based photographer, artwork director and artist, Sharon Radisch, breaks all of the cell web site design conventions—however in a strategic and stylized manner. Radisch moved her web site navigation to the middle, with a central menu to information guests’ eyes on to the photographs. Her slight adjustment to the hierarchy is sensible and doesn’t disrupt the consumer expertise—it really enhances it.

Radisch makes use of an elegantly understated composition highlighting the most effective of her assortment, which permits the visuals to talk for themselves. She cleverly creates a muted aesthetic by incorporating black and white motifs paired with impartial tones. Utilizing minimal textual content, she’s discovered a wise and enjoyable technique to showcase her work and provides it the respect it deserves.

06. Yang’s Place

This Chinese language restaurant web site is absolutely branded with a outstanding brand design on the highest fold, which additionally leads again to the homepage when clicked. Linking your brand to the homepage is a crucial web site navigation observe. This characteristic turns into much more important on cell gadgets, as it could possibly drastically enhance consumer expertise.

This family-owned and operated restaurant boasts extremely photogenic dishes of hand-made dumplings, paired with delicate hand-drawn vector artwork. By emphasizing their consideration to element, Yang’s Place conveys a boutique-like high quality. Their placement of the Menu and Order On-line buttons lead guests on to the guts of Yang’s Place—their meals. We’re salivating simply their dishes.

07. Alon Peres

Tel Aviv primarily based design pupil and photographer Alon Peres’s portfolio web site is an ideal illustration of his work and artistic mantra: discovering new design cultures. As he explains in his About web page, “My first interplay with design was when studying the newspaper at my dad or mum’s home, as I at all times discovered one thing to have a look at and examined every web page all the way down to the smallest element”.

Peres’s black and white coloration palette pays homage to the newspaper aesthetic, and he clearly pays consideration to the small particulars. He makes use of “scrollytelling” to make navigation easy by offering a number of methods to browse the location. You should utilize the hamburger menu on the prime, click on on one of many geometric call-to-action buttons all through the web site, or click on on his initiatives which conveniently pop up utilizing parallax scrolling. There’s additionally an choice to hit the Again to High button on every web page.

Peres efficiently maintains his model identification all through the consumer expertise, each on desktop and cell.

08. Balloon Film

Adorned with a number of award badges, this cell web site design retains followers up-to-date with this brief film. Web site guests can keep knowledgeable of its upcoming screenings with the built-in Wix Occasions app and skim up on the most recent information on the location’s weblog. There are additionally hyperlinks to related social media channels, together with the film’s IMDB web page.

As well as, the web site options the movie’s trailer, which is embedded into the web page utilizing Video Field. As customers scroll down the web page, a brief snippet of the trailer performs robotically, inviting them to press the Play button.

09. Sophie Brittain

Graphic designer Sophie Brittain welcomes guests to her web site with a prime fold that’s simply as playful as it’s minimal. With a white background and little or no imagery, she permits a concise introductory sentence to take up the vast majority of the house.

Sophie’s distinctive use of microcopy can also be evident within the web site’s footer, as she opts for intelligent wording decisions instead of icons for her social media hyperlinks. She labels her Instagram account as “Me, taking footage,” and her e-mail exhibits up underneath “You, writing a fan letter.”

10. Atelier / Blanc

Marriage ceremony planner and stylist Romain Deligny’s cell internet design is stuffed with earthy tones, beautiful font pairings and immaculate images. Whereas the desktop model of this web site’s navigation menu is a traditional horizontal checklist on the prime of the web page, this characteristic is summed up into the a lot smaller hamburger menu on cell. When clicked, it opens up right into a fullscreen menu that’s simpler to each learn and click on on small gadgets.

A carousel banner within the prime fold of the cell web site showcases ethereal snapshots of weddings and creates a luxe really feel—setting the tone for Deligny’s model and model.

11. Hollie Fuller

British illustrator and maker Hollie Fuller places the Wix Professional Gallery to good use on her illustration portfolio, showcasing her varied initiatives in a neat and mobile-optimized structure. Every of the illustrations on the homepage results in an internal venture web page, the place further items and a quick textual description of her work might be discovered.

On her About web page, Hollie provides an image of herself alongside listings of previous media options and purchasers she’s labored with. Introducing the real-life individual behind the work is an effective observe for constructing a private model and enhancing your credibility and relatability.

12. Noni Ceramica

Working from Brazil, this family-owned eCommerce web site exhibits off its ceramic dishes utilizing delicate header scrolling results, including a way of depth to the homepage. A outstanding CTA button leads guests to their on-line retailer, the place buyers can scroll by way of product images photographs of the dishes in each a impartial studio setting and put to make use of with delicious-looking meals.

The model’s brand design is geometric and typographic, consistent with present brand tendencies. The emblem is proudly displayed on the highest fold of this cell web site’s homepage. Within the internal pages, it seems on the backside of the web page, linking again to the homepage for ease of navigation.

13. Michelle Carlos

South African visible artist Michelle Carlos’ cell web site launches into an astounding splash web page: her hand-painted work fills the display, together with her brand and experience positioned on prime of it. This web page helps set the tone for the remainder of the web site, cueing guests in on the kind of content material they will anticipate finding inside.

On prime of showcasing her illustrations, designs and work, Michelle has additionally used her web site to create a weblog. Right here, she shares something from Photoshop tricks to recipes accompanied by her paintings. Her weblog brand is similar as her web site brand, serving to this artwork and design portfolio keep a unified look.

Carlos additionally provides a novel characteristic to her on-line store: a spot without cost downloadable coloration sheets. She instructs customers to make use of them just for their “personal artistic me-time,” and encourages them to make use of a hashtag to tag her on Instagram—a artistic and significant technique to construct a neighborhood and strengthen her on-line presence.

14. Brown Owl Collective

This British internet design firm’s graphic design portfolio has little or no textual content on its homepage. With only a succinct mission assertion, “Courageous by design, tangible in outcomes,” and a CTA button calling guests to discover their works, the web page is stuffed virtually totally with photographs.

Utilizing gallery hover results, the identify of every venture solely exhibits up as soon as the picture is clicked. This minimizes the variety of components on display, whereas nonetheless conveying all the related data from the get-go.

15. Piergiorgio Del Ben

This portfolio web site launches with a daring welcome display to greet guests and immediately get to know the artist. Del Ben makes use of a high-quality picture file that matches the format completely, showcasing the textured brush strokes and delicate particulars of his work. He virtually creates an phantasm of an artwork exhibition hanging in a gallery (impressively, all inside a cell display).

With a easy, clear menu that helps guests navigate to his artist assertion, his works, information publications and get in touch with data, this cell web site has a really targeted intent: to showcase the artist and his craft. Del Ben additionally makes use of his social media hyperlinks instantly on the homepage, creating one other gateway to show his items.

16. Studio 19

For a enterprise dedicated to motion, Studio 19’s cell web site completely captures the sensation of fluidity—the essence of the dance studio positioned within the UK. Customers are greeted within the first fold with movies highlighting totally different dance methods, every little thing from ballet and faucet, to musical theater and hip hop. The cell web site design contains a variety of movement, each within the video reel and the animated brand, to captivate guests and really feel the vitality.

With an easy CTA to E book a free trial, Studio 19 makes it simple for guests to enroll. They go one step additional and embrace a transparent calendar of their upcoming class schedule to encourage sign-ups and hold the momentum going.

Why is cell web site design vital?

Cellular web site design is extremely vital in at the moment’s digital panorama. Listed below are only a few of the important thing the reason why:

1. Cellular-first indexing: Google has transitioned to mobile-first indexing, which suggests they primarily use the cell model of your web site to rank it in search outcomes. Which means that in case your web site is not mobile-friendly, you will possible see a big drop in natural visitors.

2. Elevated cell utilization: Nearly all of web looking now occurs on cell gadgets. In 2023, over 58% of all internet visitors got here from smartphones and tablets. Which means that in case your web site is not optimized for cell gadgets, you are lacking out on an enormous potential viewers.

3. Improved consumer expertise: A well-designed cell web site shall be simple to navigate and use on a small display. It will result in a greater consumer expertise, which may end up in increased engagement, conversion charges and buyer satisfaction.

4. Quicker loading instances: Cellular customers are impatient. In case your web site takes too lengthy to load, they’re prone to click on away and go elsewhere. A mobile-friendly web site shall be optimized for quick loading instances, which is able to hold your customers blissful.

5. Higher search engine optimization: Google rewards web sites which are mobile-friendly with increased search engine rankings. Which means that if you need your web site to be discovered on-line, you should ensure it is mobile-friendly.

6. Elevated model consciousness: A mobile-friendly web site will show you how to attain a wider viewers and enhance model consciousness. That is particularly vital for those who’re focusing on a youthful demographic, as they’re extra possible to make use of their smartphones and tablets to entry the web.

7. Elevated gross sales: For those who promote services or products on-line, a mobile-friendly web site is important. It is because cell customers usually tend to make purchases on their smartphones and tablets than on desktop computer systems.

8. Improved customer support: A mobile-friendly web site can assist you present higher customer support. You should utilize your web site to reply buyer questions, present product data and supply help.

9. Decreased prices: A mobile-friendly web site can assist you scale back prices. It is because you will not have to develop and keep separate web sites for desktop and cell gadgets.

10. Future-proofing your online business: As cell know-how continues to evolve, it is vital to have an internet site that may sustain. A mobile-friendly web site will be sure that your online business is prepared for the longer term.

Finest cell internet design practices

There’s extra to cell internet design than only a shrunken-down model of your desktop web site. The truth is, many recommend that mobile-first design is definitely extra vital than the desktop model, particularly since extra persons are accessing the web solely from their cell gadgets. In accordance with InVision, “Designing and prototyping your web sites for cell gadgets first helps you make sure that your customers’ expertise is seamless on any machine.”

For those who’re constructing your web site on Wix, you may relaxation assured that every one the web site templates include an adaption for making your web site cell. As well as, your web site will robotically be transformed right into a mobile-friendly view with optimized font sizes, photographs, and extra. Contemplating the responsive vs adaptive design debate, that is typically the best choice for newbies.

The next practices can assist you make your web site cell:

Optimize mobile-first indexing

Because the implementation of Google’s mobile-first index again in 2015, an internet site’s search end result rating is primarily decided primarily based on its cell model. In consequence, enhancing your web site’s cell model—by way of efficiency, design and web page loading time—has turn into a paramount search engine optimization observe. You’ll be able to learn extra on Google’s mobile-first indexing greatest practices.

Decrease web page components

As a result of restricted quantity of house on cell screens, not all the textual content and visible content material in your desktop design ought to discover their manner into the cell model. Cover web page components as a way to take away something that isn’t completely mandatory and instantly contributes to your message.

Make the most of CTAs

With out the posh of a mouse and a keyboard, cell navigation is carried out with our fingertips. This requires navigation to be extraordinarily outstanding and at all times inside attain. Your call-to-actions and different buttons ought to stand out, be simple to click on and strategically positioned.

Use a “Again to High” button

Enable web site guests to immediately scroll again to the highest of your web page with a Again to High button, which can be absolutely personalized.

Hyperlink the emblem again to the homepage

This vital navigation observe lets web site guests get again to your homepage with a click on at any level whereas looking your web site.

Scale down the menu

Even when your desktop web site has a traditional, longer navigation menu, ensure to go for a cell menu on smaller gadgets. A great way to go is the hamburger menu. That is an icon made up of three horizontal strains that opens up right into a menu when clicked. One other thought to contemplate is a Fast Motion Bar, making a very powerful actions clearly accessible.

Benefit from cell options

The usage of distinctive cell design options can assist increase your cell web site and provides your guests a smoother expertise. Some concepts embrace: a branded welcome display to greet guests to an expert welcome, cell web site animations to brighten up your web site and a personalized cell menu for a totally cohesive design. You may also make use of lovely gallery layouts, scrolling results and the Branded App by Wix to streamline your cell expertise on your customers.

Cellular web site design FAQ