The 9 Biggest Web Design Trends of 2023

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This submit was final up to date on April 18, 2023.

Whether or not you’re an aspiring internet designer or a artistic skilled who desires to create an internet site of your personal—staying on high of internet design tendencies may help your model make an influence on-line.

“As a designer, you really want to look out for cultural references, and never solely by way of internet design,” says Yiftach Koronio, Wix’s head of Social and Weblog design. “Tradition impacts design tendencies throughout platforms—whether or not it is vogue or web site design, UX or UI.”

Fortunately, many proficient, fashionable people play a giant function in ensuring our Wix Editor stays on the heartbeat of internet design, together with Koronio, plus Adi Huri and Moran Kadussi. With their skilled perception, we’ll spherical up a very powerful internet tendencies of 2023, analyze why these macro and micro tendencies have emerged and the way they’ll make an influence. Plus we’ll provide methods in which you’ll be able to apply them to your personal web site design.

Net design tendencies of 2023

General, this 12 months we’ll see design closely influenced by conflicting generations reacting to social media and AI. As you’ll see, Gen Z’s emotions will win out essentially the most, pushing apart Millennial minimalism for extra dramatic, pop-culture infused web site design.

Only a caveat earlier than we start: The design groups at Wix work arduous to verify our Editor is supplied with most of those parts so you’ll be able to combine this 12 months’s over-the-top tendencies if you design an internet site. Nonetheless, you will nonetheless have to do some work to make sure your web site sticks to its model identification and facilitates a powerful consumer expertise.

Whereas Wix presents industry-leading efficiency on the core of each web site, an excessive amount of excessive density content material can nonetheless have an effect on web page load velocity. Be sure you comply with picture and media optimization greatest practices to verify your web site not solely appears fashionable, however capabilities its greatest.

With out additional ado, get impressed by the 9 greatest internet design tendencies for this 12 months:

Continuation of the Y2K bug
Designs with texture
Extra is extra, is extra once more
Anti-design internet design
Dopamine-inspired colours
Rounded corners
AI-driven content material
Actual, unfiltered imagery
Scroll and trigger-based animations

01. Continuation of the Y2K Bug

TL;DR: The pandemic was a time machine… and we simply emerged again in Y2K.

It’s no shock that the Y2K aesthetic has already made its internet design development comeback. We’ve witnessed a continuous resurfacing of Millennial vogue tendencies, previous interfaces and shock reboots. It will proceed into 2023, says Koronio—pushed by nostalgia and the optimistic spirit the youthful siblings of Millennials by no means received to really feel.

Bringing again the hanging aesthetic we keep in mind from the oughts’ fledgling applied sciences and optimistic futurism, this 12 months’s visible language will function brilliant, clashing colours (suppose scorching pinks, metallics, purples and yellows) and the low-fi really feel of Flash-era tech and clip artwork. Armed with superior instruments, designers like Kurt Champion and Aroke1 Studio imbue an ironic fringe of contentment to the low-fi internet design of their youth with clashing colours and dense, Flash-style animations that the dial-up web of Net 1.0 may by no means deal with.

Aroke One‘s web site captures the Y2K spirit

Shiqian Pan’s portfolio faucets into Y2K nostalgia utilizing refined design instruments

02. Designs with texture

TL;DR: We need to really feel extra (and never simply emotion)

After the previous couple of years, the design world simply desires to really feel once more. 2022’s huge internet tendencies included delicate, tactile design parts. And due to the evolution of know-how and the more-is-more spirit of 2023, internet designers will carry some outrageously tangible parts to the digital design sphere. “It’s all about textures in typography, summary imagery, shapes, movies and backgrounds” says Huri.

Huri says we’ve already seen quite a lot of metallic, liquid-like textures utilized in internet design over the previous few months, however the development hasn’t exploded simply but. She predicts 2023 will go wild with textured methods like animal fur, liquified glass and “squishy branding.” We’ll additionally see clay morphism, just like the molded type of artist and designer Yonk featured in his Wix Clear Video Assortment, plus collaborations with manufacturers like Meta and Sprite.

The necessity for extra tangible interactions is probably influenced by our post-pandemic actuality, however we will’t assist however see the affect of Y2K: We’re pondering of the lava lamps, Nickelodeon’s GAK and “fortunate” Rabbit Foot keychains that after launched our senses to the wild world of textures.

textured web design trends Wix transparent video collection

03. Extra is extra is extra… once more

TL;DR: Maximalism is again, child!

It appears designers and types try on a brand new “extra is extra”-inspired type after a interval of quiet minimalism in fashionable internet design. “If 2022 was a 12 months of unpolluted design, 2023 goes to be the 12 months of daring design,” says Huri.

This internet development places quite a lot of info in a single place: suppose symmetrical screens cleanly divided into balanced sections, however as a substitute of delicate and minimalist design inside these neat compartments, you’ll see asymmetrical parts, brilliant and robust typography, highly effective colours, plus intense textures and vigorous motion. “Every one of many sections of the display screen might be like a TV present, live performance or a psychedelic journey of its personal,” Huri says.

For Koronio, Starface’s brilliant and unapologetic branding serves as the fitting mixture of more-is-more inspiration internet designers ought to search for in 2023. The web pimples sticker store’s delicate, rounded edges conflict with neon colours, 90s-inspired typography and loud imagery.

From the appears of it, manufacturers are aiming for overstimulation to snap us out of the monotonous drudgery of the previous few years

Starface’s web site nails the more-is-more development

04. Anti-design internet design

TL;DR: Chaos. It’s a way of thinking, and we prefer it.

Whether or not it’s the local weather, geopolitical adjustments or the uncertainty of our workplaces, we reside in unsure instances. Whereas designers have grown accustomed to chaos over the previous few years, internet design has tried to search out order among the many mess. However now, Kadussi says, designers are embracing the wreckage. Welcome to the world of anti-design.

With its roots in Brutalism, anti-design attracts on harsh qualities that goal to interrupt the ideas of design, re-create the chaos round us and make a powerful observational assertion. This internet development is characterised by heavy, aggressive parts that damaged and disproportional in look, comparable to clashing textures, overlapping parts, huge fonts and asymmetrical, unstructured layouts.

As a result of designers use anti-design to push artistic limits and join with new audiences, this attention-grabbing type will not match each web site and model. Kadussi factors out that many on-line companies like e-commerce rely on having a selected web site construction and consumer circulate, so anti-design’s nature might restrict its success. Nonetheless, if in case you have a portfolio, particular venture, marketing campaign or initiative, anti-design might show you how to painting a selected subtext. For instance, the type helped the New York Occasions convey the detritus of fixed local weather disaster on this internet bundle.

Breaking all the foundations, Kurt Champion‘s anti-design strategy creates an awesomely partaking expertise

05. Dopamine-inspired colours

TL;DR: 2023 is the 12 months to get excessive on colour

Whereas final 12 months’s internet design tendencies record was stuffed with earthy (hello, Skims!) and first colours, neon is taking on this 12 months. “Every little thing might be saturated with brilliant colours,” Huri says. “[Designers] will make the viewers open their eyes large, smile and go wild.” And it’s not simply flashy hues like turquoise, poison inexperienced and Valentino Pink, Kadussi provides, however color-maximizing palettes that nod in the direction of maximalism.

Colourful overlays, web site gradients and imagery are all methods to include the dopamine-inducing colours of 2023 onto your web site. Huri provides that imbuing your web site with a number of colours, can create a grungy, noisy really feel that’s cool sufficient to draw the likes of the trendsetting Gen Z technology. For instance she says you’ll be able to embellish every part of the identical web page in a different way or utilizing a wide range of hues throughout paragraph textual content, headings and calls-to-action.

web design trend 2023 example of dopamine colors

Yonson makes use of dopamine impressed colours to interact guests

06. Rounded corners

TL;DR: If Apple’s doing it, we’re doing it

When Apple makes a change, it turns into an immediate development—even when it’s barely noticeable. Koronio says as soon as Apple carried out rounded corners on the iPhone’s consumer interface and app design, the motif has been working its method onto even the smallest eCommerce web sites and blogs. “Every little thing is being positioned inside delicate, rounded corners, whether or not it’s the margins of the websites, gallery imagery or inside a product itself,” he says.

Kadussi and Koronio agree you could simply combine and match it with different tendencies on this record. You may pair it with the retrofuturism of Y2K to extend the plushy, dreamy vibes, use it to edgily distinction brutalism’s hardness, or mood the results of maximalism and noise.

example of web design trend rounded edges seen in nedavius' portfolio homepage where he places rounded 3d illustrations

Wix consumer Nedavius makes use of rounded edges all through his on-line portfolio‘s structure, imagery and typography

07. AI-driven content material

TL;DR: It’s time to experiment

2022 introduced with it a significant surge of AI instruments—together with a wholesome dose of skepticism…and panic. “When it first got here out, the speedy query on everyones’ minds was ‘will this change designers?’” Kadussi says. However because the world started experimenting with the instruments, it shortly grew to become obvious that whereas AI can generate groundbreaking pictures in seconds, people nonetheless have to feed it an preliminary imaginative and prescient. Our design specialists predict that in 2023, quite than changing designers, synthetic intelligence will open many doorways.

The trick, although, is that designers might want to sharpen their language expertise so AI instruments can precisely generate their imaginative and prescient. Transferring ahead, Kadussi factors out that the design {industry} might want to standardize terminology throughout images, graphic and internet design to coach AI machines.

08. Actual, unfiltered imagery

TL;DR: Filters are out, actuality is in

Regardless of our shifts in the direction of AI and VR, audiences are hankering for extra candid content material like what you’d discover on TikTok and BeReal. Individuals need to see and join with extra genuine personas and uncooked pictures, so this implies much less touching up and fewer design. “Photos will change into much less about making a ‘vibe’ and extra about connecting to a narrative,” stated Koronio.

example of web design trend on Lauren Marsau's website, using a collection of unfiltered imagery to give a trendy vibe

Lauren Z Marsau makes use of unfiltered imagery on her portfolio web site, telling a formidable story

09. Scroll and trigger-based animations

TL;DR: Your mouse goes to have a subject day

Talking of tales, Huri means that 2022 was the 12 months of “scrollytelling.” Net design used scroll results to create unconventional layouts that not solely engaged audiences with a whole story but additionally delighted them.

As consideration spans change into shorter, audiences want extra to remain . Subsequent 12 months, Huri says, this interactive internet design development will hit the following degree, utilizing small, playful parts extra typically to maintain audiences engaged.

Huri says new results that may assist designers interact audiences will quickly be launched to the Wix Editor. Look out for scroll results that may be utilized to particular person strips and parts, infinite animations that play in a loop and micro-interactions triggered by mouse actions.