When is it time to redesign your website? 8 signs to keep an eye on

No web site is ever absolutely full. And likelihood is that while you first created your web site, you couldn’t have predicted how your model would have advanced or how your clients’ preferences might have modified since that point.  

This begs the query, is your web site due for a redesign? How typically do you have to be redesigning it? 

Whereas some of us might advocate revisiting your web site yearly as a part of common web site upkeep, the reality is, each web site is totally different. You could end up revamping your web site extra typically—or maybe making smaller adjustments right here and there, and reserving bigger revamps for extra particular events.

Whichever camp you fall into, this weblog will aid you establish the components signaling when it is time to redesign your web site. 

A web site redesign often refers to a serious overhaul of your web site construction, your net design, the consumer expertise or different core elements (each to the code and aesthetics) of your web site. It’s meant to assist your web site look and work higher than earlier than. 

It’s not to be confused with a web site refresh, which entails extra minor tweaks to the looks of your web site. An internet site refresh might occur in tandem with a redesign—nonetheless, a redesign entails updating the “engine” behind your web site (assume: switching your content material administration system or rearchitecting a web based purchasing expertise to extend income). It takes extra effort and time to roll out due to the intricacies concerned. 

We regularly discover that Wix’s enterprise-level customers redesign their websites each two to a few years for each model and performance functions. However, as famous earlier, your timing might look totally different relying on the character of your model, your clients and your definition of a profitable web site. 

So, how will you inform in case your web site is due for a makeover? Maintain an eye fixed out for these important indicators. 

Probably the most telling statistics a couple of web site is what number of customers keep on it. Your bounce fee can inform you the share of web site guests who land in your web site however go away it with out viewing every other web page. Instruments like Wix Analytics can present you your bounce fee—and even inform you the way it compares with different websites which are just like yours.  

There’s no magic quantity, however a bounce fee under 40% is mostly thought-about strong, with the common bounce fee touchdown someplace between 26% and 70%, in line with HubSpot.

There are a number of causes that contribute to a excessive bounce fee, like gradual web site pace, poor design, unhealthy hyperlinks or a scarcity of connection to your content material.

It might take some trial and error to seek out the precise causes, but when your customers are bouncing, there may be room for web site enchancment. Listed below are three fast tricks to cut back bounce charges:

• Evaluate your web site navigation and ensure it’s straightforward for guests to seek out the pages they’re in search of  
  
  

• Incorporate sturdy calls-to-action in your web site that encourage exploration 
  
  

• Add visuals and interactive property—photos, movies and testimonials—to your web site to ask extra engagement along with your web page 
  
  

• Craft content material primarily based on what your customers are looking for 
  
  

• Determine the pages the place your guests are bouncing probably the most from and give attention to bettering these first 
  
  

• Get inspiration from the pages the place your guests hang around the longest or the place they proceed their search 
  
  
  

Your web site holds vital details about what’s working and what’s not working in your model, web site and viewers.

Perhaps your content material isn’t performing as much as expectations. Might that be attributed to a scarcity of visibility? Is your buyer acquisition low? 

Or, are your eCommerce gross sales low? In that case, are clients dropping out on sure product pages or at sure factors of the gross sales funnel? Are they even making it to your checkout web page? 

Take into account totally different entry factors or product choices that might assist transfer the needle in the best path. There are seemingly a large number of issues price testing (be it a change to the data hierarchy of your web site, your photographs or your general branding) that may aid you meet your corporation objectives. 

Your web site is a perfect place to point out off case research, providers, product strains and different details about your rising model. A redesign may also help to make sure that your on-line presence retains tempo with your corporation, particularly because it takes on new varieties and capabilities.

Whenever you’re updating a web site, it’s vital to recollect each the entrance finish and again finish. As a part of your web site redesign, chances are you’ll select so as to add new pages, new options or new integrations. Or, maybe you’ve grown your corporation and added a brand new franchise or providing, and wanted to rethink the shopper movement. Any of those adjustments might influence each the UX and backend efficiency of your web site. 

As you accomplish that, you’ll wish to maintain issues like web site safety, pace and reliability in thoughts as you anticipate bigger spikes in net visitors. Equally, you’ll need to keep in mind any new roles and permissions that you should set as much as assist your crew work extra responsibly and effectively. 

Do you know: Wix Enterprise gives options constructed for scale. You’ll be able to relaxation assured realizing that regardless of how rapidly your corporation grows, your web site is able to deal with any progress in visitors whereas maintaining your guests protected and comfortable. 

Not providing a pocket-sized model of your web site would alienate a superb chunk of your guests. So, in case your web site doesn’t have already got the absolute best cellular expertise, chances are you’ll wish to contemplate carving out time to work in your cellular web site.

Good mobile-first design permits your customers to do what they wish to do: browse your content material, purchase merchandise and navigate to totally different pages with out feeling overwhelmed.  Different greatest practices embody:

• Be certain that buttons are massive sufficient to click on with a thumb
  
  

• Use massive, easy-to-read fonts 
  
  

• Declutter your web page, i.e., simplify menus and area out content material in order that each are simpler to navigate on a smaller display
  
  

• Present a very powerful info first and be strategic about web site hierarchy
  
  

Tip: Use Wix’s Cell Editor to optimize your web page’s format and add mobile-only components, similar to a “Again to Prime” button and a “Fast Motion” bar.

Website guests wish to see content material, quick. Based on a 2023 Statista survey, 54% of customers gained’t stick round if a web site takes 5 seconds or longer to load. Past dropping potential clients—a slow-loading web site may damage your search engine rankings. 

That mentioned, a gradual web site might be the symptom of varied points, together with “Frankensteined” websites which have garbled code, massive recordsdata or poorly maintained integrations. It may be the results of cluttered content material and general poor infrastructure. 

Instruments like Wix’s Website Pace Dashboard may also help to diagnose the difficulty by exhibiting which of your pages take the longest to load (alongside your Core Net Vitals), primarily based on actual customer knowledge. 

• Compress massive picture recordsdata or use a system like Wix, which robotically crunches photographs down for you  

• Restrict using huge recordsdata like GIFs and pointless animations 

• Place bigger or increased decision components decrease down in your web page 

• Take away any plugins or monitoring codes that you simply’re not utilizing

Be taught extra about Wix web site efficiency and our dedication to creating industry-leading efficiency a actuality for each web site. 

Your important objective in working a web site is to draw and preserve the eye of web site guests by serving their wants. In case you’re receiving complaints from customers concerning the performance of your web site, then you definitely’ll wish to concentrate. 

Your clients can provide a perspective about your web site that you could be not in any other case have (or perhaps one that you simply can’t contemplate since you’re too “shut” to your web site or product).

Widespread complaints—like the location pace, poor design and complicated navigation—might be addressed with a web site redesign the place you may give correct consideration to those bottom-line points.

There’s maybe no higher time for a redesign than a rebrand. The 2 pair completely collectively, and oftentimes, it’s simpler to deal with each in a single fell swoop. 

Take into account a redesign in case your web site doesn’t match the caliber or requirements of your model. This may guarantee your web site is a real reflection of your model; consistency is what separates good manufacturers from nice manufacturers.

First impressions matter. Guests might kind an opinion about your web site in a cut up second, so that you’ll wish to be sure that your web site is immediately memorable. In case your web site seems outdated, you run the chance of consumers instantly writing off your model as stale. 

To keep away from this problem, use your redesign as a possibility to weave in additional modern, future-proof design. Examine rivals’ websites for visible inspiration, analysis design tendencies and/or seek the advice of knowledgeable. You can even use AI instruments, like Wix’s AI picture creator, for contemporary concepts.   

Needless to say your web site doesn’t must have the whole lot unexpectedly. As Wix consumer and founding father of floral studio Moonwake Meadow, Nicole Oliveira, advises, you shouldn’t attempt to be the whole lot for everybody. “I need folks to come back to me as a result of they like my particular fashion, so I attempt to push that out into the world,” she says about her personal web site, which she redesigned after switching to Wix as a result of her unique web site felt too cookie-cutter. “I made a decision to put money into one thing extra in step with who I’m as an individual.”  

“I beloved Wix as a result of it’s a lot extra customizable [than other website builders I’ve tried],” she provides.