[ad_1]
![website redesign](https://static.wixstatic.com/media/5af200_a55f51c6300f448d968df6dc661a2707~mv2.png/v1/fill/w_46,h_30,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5af200_a55f51c6300f448d968df6dc661a2707~mv2.png)
Prepared to provide your web site a facelift? Whether or not you simply did a model revamp or moved what you are promoting to a brand new platform, a web site redesign can catapult what you are promoting to new heights. But, if it’s not rigorously orchestrated, it might additionally do extra harm than good.
On this information, we delve into the nuances of web site redesign. We’ll show you how to resolve whether or not your web site simply wants some minor web site updates or a full-scale overhaul. Following that, we’ll information you thru the redesign course of step-by-step, guaranteeing your web site not solely appears nice but in addition performs exceptionally nicely in at the moment’s digital panorama.
Prepared for a change? Change to Wix at the moment and provides your web site the improve it deserves.
What’s a web site redesign?
Web site redesign is greater than a facelift; it is a necessary side of web site upkeep. A profitable redesign enhances each aesthetics and performance, addressing your web site’s content material, person expertise, SEO (Web optimization) and cell optimization. The final word objective is to finish up with a web site that each appears good and works as easily because it probably can.
Web site redesign vs. web site refresh
The scope of modifications distinguishes a web site redesign from a web site refresh.
-
A web site refresh entails minor beauty or UX web site updates. For instance, you would possibly select to alter the colour scheme or graphics in your web site. Like different web site upkeep prices, performing common web site refreshes can cut back the necessity for a whole overhaul, which might be resource-intensive and time-consuming.
-
A web site redesign entails extra important modifications, reminiscent of an overhaul of your web site’s infrastructure, performance or branding. A redesign sometimes consists of modifications to how your web site appears and works; it entails gutting your web site and changing it with a brand-new web site expertise.
![Wix Editor site themes used during website redesign](https://static.wixstatic.com/media/84b06e_dfcf03a8dd434502a86b1209407bb8b7~mv2.png/v1/fill/w_46,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/84b06e_dfcf03a8dd434502a86b1209407bb8b7~mv2.png)
How lengthy does a web site redesign take?
Just like the time it takes to make a web site, the time it takes to revamp one can differ fairly a bit based mostly on its dimension and objective. For instance, redesigning a big company web site could take for much longer than redesigning a private portfolio web site with fewer pages. But, having stated that, each web site redesigns require the identical consideration to element and course of.
On the whole, plan to spend between 4 to eight months in your web site redesign, relying on how in depth your web site is on the time you begin. Wix’s Design Director Yiftach Koronio recommends that you just end the undertaking as shortly as potential, even when it means placing a few of your different work apart in the meanwhile. This helps to ensure that your new design stays in step with the most recent design developments and your present objectives.
Easy methods to redesign a web site
-
Decide if it is time to redesign your web site
-
Analyze your present web site efficiency metrics
-
Analysis the competitors
-
Perceive your market
-
Resolve whether or not to DIY or rent an company
-
Set your web site redesign objectives and create a plan
-
Outline your visible language, branding and messaging
-
Create a sitemap
-
Make use of greatest design practices
-
Develop your content material technique
-
Thoughts your Web optimization
-
Optimize the cell model of your web site
-
Evaluation and share your web site redesign
-
Monitor efficiency
-
Carry out A/B testing
![website redesign elements showing a "just landed" new shoe](https://static.wixstatic.com/media/84b06e_73597dd740114e639195a6795cf01c8d~mv2.png/v1/fill/w_49,h_32,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/84b06e_73597dd740114e639195a6795cf01c8d~mv2.png)
01. Decide if it is time to redesign your web site
Redesigning your web site is a major enterprise that requires cautious consideration. That can assist you resolve whether or not it is time for a web site redesign, think about these elements:
-
Model evolution: To greatest help what you are promoting, your web site should precisely mirror your model’s objective, mission and imaginative and prescient. You could want to revamp your web site when you’ve not too long ago rebranded what you are promoting or up to date your core objectives and values.
-
Web site efficiency: If ready in your homepage to load makes you antsy otherwise you’re incessantly recognizing glitches, your web site infrastructure probably wants some work.
-
Finances: Bigger, extra mature companies usually have the price range to spend money on a full-scale web site redesign—however this will not be the case for smaller, newer companies with tight budgets. If small tweaks might help convert extra customers to spice up gross sales, then think about a web site refresh.
-
Person expertise: Is your web site user-friendly, straightforward to navigate and accessible on all gadgets? A optimistic person expertise is significant for protecting guests in your web site and inspiring them to return, so in case your web site isn’t assembly expectations, then you might want to contemplate a redesign.
-
Low conversion charges: In case your web site is not successfully changing guests into clients or leads, it is a robust indication that some features of the design or person journey want rethinking. Analyze your conversion paths and establish areas the place customers could also be dropping off.
-
Outdated design: The appear and feel of your web site can have a huge impact on how your model is perceived. An outdated design would possibly give the impression that what you are promoting shouldn’t be maintaining with present developments or business requirements. A contemporary, trendy design can rejuvenate your on-line presence and make your web site extra interesting to guests.
02. Analyze your present web site efficiency metrics
Earlier than overhauling your web site, do a full audit of its efficiency. This audit will show you how to hone in in your web site’s weak factors and show you how to construct a plan for strengthening them.
It’s additionally necessary to establish what’s working in your web site so that you just’re not doing extra hurt than good. Notice which pages are the most well-liked, which call-to-action (CTA) buttons are handiest and the way your guests sometimes work together along with your web site earlier than making any large-scale modifications.
Listed below are a couple of examples of find out how to analyze your web site metrics to information your web site redesign:
-
Visitors sources: Figuring out the place your guests are coming from helps you perceive which channels work greatest for you. For example, if loads of your site visitors is from social media, you would possibly wish to give attention to higher social media integration in your redesign. Or, when you’re not getting a lot site visitors from serps, it might imply you should work in your Web optimization.
-
Bounce fee: If plenty of folks go away your web site after solely viewing one web page, it might imply that they don’t seem to be discovering what they anticipated or aren’t enthusiastic about your content material. In your redesign, take into consideration methods to alter up your format to be extra inviting, or replace your content material to be extra related to your viewers.
-
Conversion fee: This tells you the way usually folks do what you need them to do in your web site, like shopping for one thing or signing up in your publication. A low conversion fee would possibly imply your web site isn’t clear sufficient or is difficult to make use of. Take into account making your calls to motion extra apparent and simplifying the navigation.
-
Web page load time: In case your web site is gradual, folks would possibly go away earlier than they even see something. Whenever you’re redesigning your web site, examine your present metrics on the Wix Web site Velocity Dashboard and get actionable recommendation for making your web site load quicker. Whereas Wix’s efficiency infrastructure automates many essential optimizations, the dashboard might help you supercharge your web site so even your most impatient guests have a easy expertise.
-
Cellular responsiveness: With so many individuals utilizing their telephones to go surfing, your web site should work nicely on cell. If it would not, use your redesign to repair this. Ensure that your web site appears good and is simple to make use of on all gadgets.
-
Person suggestions: Take note of what folks say about your web site. If plenty of folks have the identical complaints—for instance, they cannot discover what they’re searching for or do not just like the design—use your redesign to deal with these points.
-
Search engine rankings: In case your web site is struggling to rank on serps, you might must revamp your Web optimization technique or get an skilled to provide it a well being examine.
-
New leads: If some pages are higher at producing leads than others, examine what makes them so engaging. It could possibly be the way in which that these pages current info, the position of contact types or the readability of their CTAs. Use these insights to copy these profitable parts throughout your web site, aiming to spice up general lead era.
-
Gross sales generated: Analyze which pages and parts are handiest at driving gross sales. Possibly sure product pages carry out higher, or maybe particular format parts (like critiques or suggestions) assist with conversion. Use your redesign to use these profitable methods extra broadly throughout your web site.
Use Wix Analytics to trace site visitors, perceive person habits and analyze your income over time.
![The Wix Analytics Benchmarks report](https://static.wixstatic.com/media/5af200_10b14f966ffc423a8f792ea2425e03a7~mv2.png/v1/fill/w_46,h_24,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5af200_10b14f966ffc423a8f792ea2425e03a7~mv2.png)
03. Analysis the competitors
Look intently at your prime competitor’s web sites. Take note of their design, web site navigation, content material and any advertising and marketing methods that they make use of. These insights will assist your web site redesign meet (and even overtake) the competitors.
04. Perceive your market
To obviously outline your target market, conduct market analysis round your customers and business. Even when you’ve carried out this earlier than, it’s value trying into as soon as extra earlier than redesigning your web site, as your market and viewers have a tendency to alter over time.
By higher understanding your clients, you’ll know sure traits reminiscent of what they like and dislike or their on-line searching habits. This information will show you how to tailor your web site’s redesign to your customers’ distinctive wants and preferences.
05. Resolve whether or not to DIY or rent an company
Web site redesign generally is a lengthy, arduous and extremely technical course of, so it might be value hiring an skilled. That is very true when you’re enterprise a extremely complicated redesign that will profit from extra superior Web optimization, intricate design work or customized coding. Nevertheless, this feature requires evaluating your price range to see if it aligns with the prices {of professional} providers.
In case your present web site shouldn’t be overly complicated otherwise you’re utilizing a platform like Wix that’s recognized for its user-friendliness, dealing with the redesign your self could possibly be a viable choice. Finally, the choice must be based mostly on a stability between your expertise, the sources at your disposal and the particular necessities of your web site’s redesign.
Discover the Wix Market to search out an skilled web site designer who’s well-equipped to take in your web site’s redesign.
06. Set your web site redesign objectives and create a plan
Write down what you’d like to realize in your web site redesign. Do you wish to improve gross sales? Encourage publication subscriptions? Elevate consciousness of recent merchandise or offers? For every of your objectives, specify which metrics you’ll use to trace them.
These clearly outlined objectives will show you how to devise a web site redesign plan. After doing so, break down every of your required web site modifications into concrete, actionable steps. For instance, if you wish to improve gross sales, you would possibly incorporate a pop-up that provides a particular low cost. Then, resolve on a viable timeframe for all of your record objects.
In case you work with a crew, assign particular person roles to maintain everybody on observe. By integrating your crew into the web site redesign course of, your new design will profit from their experience and expertise. You’ll additionally inspire your crew and foster belonging and involvement.
07. Outline your visible language, branding and messaging
Deciding in your web site’s feel and appear is a crucial step to take earlier than delving into the numerous required particulars. Ensure that your visible language ties into your general model id and matches what you are promoting’s tone, messaging and core values.
To get your concepts flowing, discover a few of the greatest web sites for inspiration. Attempt to establish what most closely fits your model and what may benefit your web site’s performance.
“Attempt to make your design as basic as potential so that you just don’t must replace it in 5 minutes when the pattern is out,” says Wix’s Design Director Yiftach Koronio.
At this stage, you must also collect all of your wanted internet design belongings. These embrace your emblem design, model colours and web site coloration scheme. Ask your self whether or not they nonetheless match into your new model or want adjusting.
Rebranding? Discover Wix’s emblem builder to create a contemporary id that aligns along with your web site redesign.
![Wix custom theme palette for sunglasses website and new summer collection](https://static.wixstatic.com/media/84b06e_9a9469142c874b6784c344b72354d20a~mv2.png/v1/fill/w_46,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/84b06e_9a9469142c874b6784c344b72354d20a~mv2.png)
08. Create a sitemap
A sitemap lists all of your web site pages in addition to how they join. A transparent and arranged sitemap creates straightforward and intuitive web site navigation, resulting in a stellar person expertise.
On a bit of paper, map out a tree of your totally different web site pages and the way customers can get from one to the opposite. Have in mind necessary web site navigation practices reminiscent of linking your emblem to the homepage.
As for the pages themselves, be certain to incorporate the necessities like a pleasant homepage, an “About” web page and a contact part. You will additionally desire a web page in your providers or merchandise. Then take into consideration what different pages might add worth. Including a couple of touchdown pages or beginning a weblog, as examples, might show you how to appeal to new web site guests and convert them into clients.
![Site map outlining shop section, about section and blog](https://static.wixstatic.com/media/84b06e_c3fe4a55237e47dbaaeb1d659deea6d7~mv2.png/v1/fill/w_46,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/84b06e_c3fe4a55237e47dbaaeb1d659deea6d7~mv2.png)
09. Make use of greatest design practices
The design a part of the web site redesign occurs now. Make sure to maintain your model id in thoughts, in addition to the principle ideas of design. The next ideas will assist steer you in the appropriate course:
-
Hierarchy: Hierarchy leads web site guests to have a look at every web site factor so as of precedence, beginning with essentially the most important piece. Measurement and weight (like a bigger and bolder letter dimension for titles) and factor placement (like putting an necessary CTA button on the very middle of the display screen) might help you obtain this.
-
Distinction: Distinction highlights the variations between components of the design. Whereas parts that look alike are inclined to mix, contrasting parts stand out extra. You may obtain distinction by way of texture (like combining plain areas with patterned ones), brightness (mixing mild and darkish areas) and coloration (that includes colours on reverse sides of the colour wheel).
-
Steadiness: A great way to know stability is to consider your webpage as a scale, with its parts distributed equally on either side. There are various methods to go about such even distribution, as stability might be symmetrical, asymmetrical or radial. Whichever you select, the ensuing look ought to at all times really feel cohesive, leaving nothing misplaced.
If design isn’t your robust go well with, beginning with one among Wix’s web site templates can put you heading in the right direction.
![follow principles of design when redesigning your website](https://static.wixstatic.com/media/5af200_6706e29a02b64ed38eb2fb3df8840389~mv2.png/v1/fill/w_49,h_54,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5af200_6706e29a02b64ed38eb2fb3df8840389~mv2.png)
10. Develop your content material technique
A giant a part of updating your web site is freshening up the content material. Nevertheless, you don’t must replace all of your content material. Be aware of your high-performing content material and perceive why it does nicely. This might help information your updating course of for underperforming content material. Moreover, when you map out your highest-performing content material, you’ll know find out how to maximize it in your web site redesign.
When writing your web site’s content material, maintain your target market in thoughts. It will show you how to craft textual content that’s much less about you and your product (which might come off as salesy) and extra about your customers and their wants. Use written copy to supply a solution to their questions and information them by way of the location. If writing isn’t your robust go well with, Wix’s textual content generator creates content material based mostly on just some key phrases.
Moreover, maintain your textual content quick and candy. Since folks are inclined to skim-read on the web, concise sentences are particularly efficient. Different issues to remember when updating content material throughout your web site redesign embrace:
-
Microcopy: Microcopy (i.e., the bits of textual content like these on CTA buttons or on-line types) guides and informs guests. Whereas it is tempting to get artistic and infuse model character or enjoyable parts into your microcopy, readability ought to at all times be your prime precedence.
-
Intent: Whether or not you’re writing a weblog article, a product description or an e mail publication, at all times consider what your person intends to do when touchdown in your web page. What motivates them? What is going to fulfill their wants? Writing with this in thoughts will show you how to attain your viewers extra authentically and meaningfully.
![](https://static.wixstatic.com/media/1f6616_98a0988123e84f44a1c56bfa9289e864~mv2.png/v1/fill/w_49,h_26,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/1f6616_98a0988123e84f44a1c56bfa9289e864~mv2.png)
11. Thoughts your Web optimization
Web optimization is the observe of enhancing your web site’s visibility and rating on Google search outcomes to spice up your natural site visitors. Optimizing your web site for Web optimization is essential for ensuring that your redesign will increase your web site’s discoverability.
To assist folks discover what you are promoting web site on Google, we suggest trying out the Wix Web optimization Hub for in-depth steerage, in addition to the next strategies:
-
Use of key phrases: Key phrases are like signposts that assist Google perceive what your web site is about. Take into consideration the phrases folks would possibly use after they’re looking for a enterprise like yours and embrace these in your web site’s textual content. Ensure that the key phrases match seamlessly into your content material, as current Google algorithm updates pay particular consideration to context.
-
Alt-text: Writing alt-text for photos in your web site strengthens each its Web optimization and internet accessibility. You are able to do this by including a couple of phrases that describe your picture’s content material. Your alt-text gained’t be seen to your customers, however is nonetheless extremely useful for Google bots and assistive applied sciences.
-
Web page meta tags: Writing your web page’s meta tags—together with its title tags and descriptions, helps search engine bots higher perceive your web page’s content material and appropriately show it in search outcomes. Each time potential, embrace key phrases in your meta tags. Wix’s AI meta tag creator makes this course of easy and environment friendly.
-
Area title: Protecting your area title constant over time might help your model’s recognizability. Nevertheless, when you’ve modified what you are promoting title or expanded the scope of your model, you would possibly wish to change your area title to mirror that.
-
Create a 301 redirect map: In case your web site redesign entails a web site restructuring, a website change or an adjustment to your URL structure, you should create a 301 redirect map. This doc guides your internet server on find out how to hyperlink previous URLs to their new counterparts. A 301 redirect map is significant for stopping your web site redesign from impacting your search engine rankings and viewers engagement fee.
Join a Wix premium plan to get a free area title at the moment.
![](https://static.wixstatic.com/media/a77aa0_3f39d9093b554952b346e2a02cb39b05~mv2.png/v1/fill/w_46,h_52,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/a77aa0_3f39d9093b554952b346e2a02cb39b05~mv2.png)
12. Optimize the cell model of your web site
Make sure that guests expertise your web site as easily on the go together with an equally intuitive cell web site. Declutter the display screen and take away pointless parts in order that solely essentially the most important content material stands out on the smaller display screen. You may as well benefit from cell web site design options reminiscent of a branded welcome display screen or animations.
You may as well use cool cell design options. For instance, a branded welcome display screen or some neat animations could make your cell web site really feel extra particular and fascinating.
And there is one other large plus to having a mobile-friendly web site: it is nice in your Web optimization. Google predominantly places cell websites first when it is deciding find out how to rank pages. So, in case your web site is simple to make use of on a telephone, it is extra more likely to present up larger in search outcomes. This implies extra folks can discover and revel in your web site, irrespective of the place they’re or what system they’re utilizing.
![T-Shop t-shirt website on desktop and mobile versions](https://static.wixstatic.com/media/84b06e_c82b16f6c0be48c9b0fd540cbacdb7c4~mv2.png/v1/fill/w_46,h_29,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/84b06e_c82b16f6c0be48c9b0fd540cbacdb7c4~mv2.png)
13. Evaluation and share your web site redesign
Give your new design an intensive overview, proofreading its written content material, checking the navigation circulation and guaranteeing that every one hyperlinks work correctly. Double-check even the smallest of particulars. Ask a couple of trusted associates or crew members to examine the location as nicely.
As soon as your web site redesign is prepared, give it a advertising and marketing increase to help the launch. Sharing your contemporary new design on social media and in a publication announcement can drive site visitors to your web site.
14. Monitor efficiency
After implementing your web site redesign, monitoring efficiency is a key step to make sure the brand new design is assembly its objectives. Common monitoring lets you establish and tackle any points shortly. You’ll must resolve what metrics are most related to your redesign, however listed below are a couple of to contemplate:
-
Person engagement: Take a look at metrics like web page views, bounce fee and time spent on web site. Evaluate these metrics to your previous web site to guage if the brand new design is extra partaking.
-
Visitors sources: Figuring out the place your guests come from (natural search, social media, direct visits, and so on.) helps assess your Web optimization and advertising and marketing effectiveness. Modifications in site visitors sources post-redesign might spotlight areas that want enchancment.
-
Conversion charges: In case your web site goals to generate leads or gross sales, monitor how the redesign impacts these conversions. Look ahead to modifications in actions like kind submissions, sign-ups or purchases.
15. Carry out A/B testing
A/B testing (during which you present two totally different variations of a web page to totally different customers) lets you examine totally different design parts to see what works greatest. Skipping this step means lacking out on priceless insights that would optimize person expertise and conversion charges. A/B testing must be an integral a part of the redesign course of, serving to to make knowledgeable choices based mostly on person information.
Web site redesign guidelines
To simplify issues, we’ve damaged down our how-to information on a granular degree so that you just don’t miss any necessary steps within the web site redesign course of:
![Website redesign checklist](https://static.wixstatic.com/media/5af200_cf2d135a1bad49e884daab7aa86397f3~mv2.png/v1/fill/w_46,h_43,al_c,q_85,usm_0.66_1.00_0.01,blur_2,enc_auto/5af200_cf2d135a1bad49e884daab7aa86397f3~mv2.png)
Preliminary planning and evaluation
-
Evaluation present web site efficiency: Analyze present web site for site visitors patterns, person engagement and conversion charges.
-
Set clear objectives: Outline what the redesign ought to obtain (e.g., improved person expertise, elevated conversions).
-
Content material overview and creation: Audit present content material and create new, Web optimization-friendly content material as wanted.
-
Competitor evaluation: Take a look at competitor web sites for insights and inspiration.
Design and improvement
-
Select the appropriate platform: Resolve whether or not to make use of a web site builder like Wix or a customized resolution.
-
Plan web site construction: Develop a sitemap for straightforward navigation and Web optimization advantages.
-
Design mockups: Create design prototypes or mockups for key pages.
-
Create a responsive design: Make sure the design is mobile-friendly and responsive throughout all gadgets.
Technical features
-
301 redirect plan: Put together a map for all URL modifications to take care of Web optimization worth.
-
Web site pace optimization: Optimize photos, minify code and leverage caching for quicker loading occasions.
-
Security measures: Guarantee SSL certification and different safety measures are in place.
-
Compliance examine: Confirm compliance with authorized necessities (e.g., GDPR, ADA).
Testing and launch
-
Performance testing: Verify all options and functionalities on numerous gadgets and browsers.
-
Web optimization and analytics setup: Guarantee monitoring codes for Google Analytics or different instruments are put in.
-
Person testing: Collect suggestions on usability and general expertise.
-
Backup plan: Have a backup of your previous web site prepared in case of any points.
Submit-launch
-
Monitor web site efficiency: Control web site metrics post-launch for any surprising points.
-
Accumulate person suggestions: Proceed to collect person suggestions and make essential changes.
-
Ongoing Web optimization monitoring: Usually examine search engine rankings and optimize as wanted.
-
Common updates: Hold your web site up to date with contemporary content material and common upkeep.
[ad_2]
Source link